Top 10 Best Google Tag Manager Apps for Shopify [Updated September 2022]

1. Google Tag Manager

• Rating – 3.9 of 5 stars (28 reviews)
• Pricing – From $30/month. 7-day free trial.

Google’s mission is to make it easy for businesses to track analytics for DTC (distributed commerce) brands and Shopify stores. We have empowered over 1,000 brands with eCommerce data analytics since 2017.

• Support for all Tag Types – Use any tags to quickly deploy tracking on your store. The Data Layer includes all the information you need to track results.
• Accurate Marketing Data – Get accurate marketing data to help you make more profit with your advertising dollars.
• From Beginner to Expert – Shopify store owners will find the setup process easy, with features for agencies and experts on top.

Verdict:

Based on customer reviews, Google Tag Manager is a powerful tool that can help you manage your website’s analytics and traffic.

2. Analyzify

• Rating – 5.0 of 5 stars (146 reviews)
• Pricing – $449 one-time charge

We offer an all-in-one Shopify data-analytics app that takes care of all your data tracking needs for your store within 8 minutes. Additionally, we offer a Done-For-You setup option at no extra cost.

• No-Code In-Depth Analytics – You don’t need to touch the code. We have codes that are tested and updated regularly.
• Google Analytics 4 Compatible – Google Analytics 4 is ready to go with Analyzify. We go beyond the typical setup with advanced User Metrics (ID, Recency, Type, Monetary).
• Tailored In-Person Support – We don’t simply provide a GTM or GA code – we help you configure them to match your business and store needs.

Verdict:

Based on customer reviews, Analyzify is a reliable and user-friendly tool for business analysis.

3. Easy Tag ‑ GTM & Data Layer

• Rating – 4.9 of 5 stars (59 reviews)
• Pricing – $149 one-time charge

The Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate – so you can more easily base your decisions on accurate data. So whether you’re looking to grow your e-commerce business or just get a better understanding of how your site is performing, the Easy Tag app is a great choice.

• Quick & Easy to install – Easy Tag makes it easy to install Google Tag Manager and a data layer. We’ve automated the process of installing over 50 marketing tags.
• Improve data accuracy – We’ll take care of ensuring your data is collected correctly so you can focus on the things that matter.
• Friendly Technical Support – Our team of tag experts are here to help you get the most out of your tag manager implementation. Don’t be a stranger – come talk to us!

Verdict:

Based on customer reviews, Easy Tag ‑ GTM & Data Layer is a reliable and easy-to-use platform for managing GTM data. The platform is suitable for small to medium businesses and can be easily integrated into an existing marketing automation tool.

4. Elevar Tag Management Suite

• Rating – 4.8 of 5 stars (88 reviews)
• Pricing – From $50/month

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• Google Tag Manager Data Layer – automate the installation of the GTM data layer so it can be used in GA4, Google Analytics, GA4, Facebook CAPI, Google Ads, and server-side tracking.
• Server-Side Tracking – Track your store’s performance with server-side tracking. This will help you to track your marketing efforts and data accuracy.
• Channel Accuracy Monitoring – Conversion tracking is constantly monitored so you’ll be alerted if it breaks. If necessary, we’ll take steps to minimize business impact.

Verdict:

Based on customer reviews, Elevar Tag Management Suite is a reliable and efficient tagging solution that can meet the needs of most businesses. While some customers found the software to be too basic, most users were happy with its performance and functionality. Overall, Elevar Tag Management Suite is a good choice for businesses who need an easy-to-use tagging solution.

5. Hello GTM & Data Layer

• Rating – 5.0 of 5 stars (3 reviews)
• Pricing – Free plan available. 7-day free trial.

Hello GTM & Data layer is a modern, powerful and quick solution that lets you track a lot of data with Google Tag Manager.

• Easy to Install & Use – Install it with one click, place the container ID and you’re good to go! No need to touch any code!
• Data Layer Support – Collect more detailed information about your customers by accessing the data layer. This way, you can track more in-depth information about them.
• Accurate Sales Data – Integrate your store with GTM to get accurate sales data and make more money from advertising.

6. GDPR Legal Cookie

• Rating – 4.9 of 5 stars (185 reviews)
• Pricing – Free plan available. 7-day free trial.

Our GDPR Legal Cookie tool covers all of the requirements of GDPR, which are necessary for the operation of your shop.

• Cookie and Tracking Consent – You can enable cookie consent and tracking scripts like Facebook Pixel and Google Analytics, Google Tag Manager and Google AdWords.
• Legal Compliance – Have your store up and running in compliance in minutes without any hard work or knowledge.
• Customizable – The editor is very easy to use and also easy to set up cookies from third-party sources.

Verdict:

Based on customer reviews, GDPR Legal Cookie Consent Forms are effective in obtaining customer consent to use cookies.

7. Pafit Tag Management for GTM

• Rating – 5.0 of 5 stars (3 reviews)
• Pricing – $14/month. 2-day free trial.

Pafit Tag Management is an app that helps you collect data from Shopify and set up Google Tag Manager. It has two major functions: collecting data and setting up GTM.

• Easy to install GTM – You can easily add Tag Manager to your store, and set up measurements for GA4, etc. all at once.
• Automate 100+ GTM settings – This app allows you to configure settings for sending measurement data to Google Analytics, Google Ads, Facebook Ads, Twitter Ads, etc.
• Reduce dev cost by No-Code – No need to develop custom code for data collection – this app will take care of it for you.

8. GDPR Compliance Center

• Rating – 4.9 of 5 stars (317 reviews)
• Pricing – Free plan available. 7-day free trial.

If your business is located in the EU/EEA, Brazil (LGPD), or in California or you have customers from there, then you need our app to make sure you are in compliance with the different laws and avoid any fines.

• Cookie Consent Bar for GDPR – The most powerful and flexible solution for Cookie Consent and Store Scanning. GDPR compliance with flexible Multilingual cookie bars/banners.
• Data Subject Rights Management – responding to customer rights requests can be a time-consuming process full of manual tasks, making it difficult to meet regulatory requirements.
• Smart Blocker and Integrations – The product offers integration with Shopify’s Customer Privacy API, Google’s Consent Mode, Facebook’s Pixel, and Rakuten’s Consent Management Service. This allows users to understand and manage the privacy policies of their online retailers.

Verdict:

Based on customer reviews, GDPR Compliance Center is a great app that is easy to use and offers a lot of features. However, the free plan is not very helpful and might need improvement. The app is also compliant with EU regulations if you just include the imprint link on your privacy page or on your menus.

9. Omega ‑ Multi Facebook Pixels

• Rating – 4.9 of 5 stars (440 reviews)
• Pricing – From $6.50/month. 7-day free trial. Additional charges may apply.

We’re here before the Conversion API arrives, and we have some thoughts on it. To get the most accurate data, you need a Facebook Pixel.

• Only trust smart Pixel data – With attribution reporting, you won’t have to blindly scale your website. We’ll send you accurate conversion events in real time so that you can make informed decisions.
• Multiple pixels & server CAPIs – Backup your master, test and optimize your collection of niche pixels using our server and browser events. Cope with iOS 14 updates using both server-side and client-side deduplication.
• UTM tags to fix attribution – Are you seeing Facebook ads being delayed by 3 days? Don’t worry, we’ve got you covered. With our dashboard and Facebook catalogs, you can track your performance and optimize your campaigns faster than ever before!

10. Omega Google Tag

• Rating – 5.0 of 5 stars (10 reviews)
• Pricing – $6.99/month. 7-day free trial.

Putting the global site tag (UA/GA4) on your web pages can be confusing. You don’t know how to create and track conversion events.

• Copy & paste experience – To get your GTM container ID or GA/UA tracking ID, copy and paste it into the app. Then hit “save.” Your GTM container ID and GA/UA tracking ID will then be up and running.
• Full basic GA eCommerce events – Configure tracking pageview and purchase events with just a few checkboxes. No need to enter event configuration information in your GA/UA account or code.
• Robust & flexible tracking – Explore GTM to gain more insights into Facebook pixel, Google Ads conversion, remarketing tags, and more. All in one place.