Top 10 Best Google Ads Adwords Apps for Shopify [Updated September 2022]

1. Tracking for Google Ads

• Rating – 4.9 of 5 stars (360 reviews)
• Pricing – Free plan available. 7-day free trial.

If you’re running a Google Ads campaign, it’s important to have conversion data. That means you need to implement a Google AdWords conversion pixel or tracking code. Without it, your campaigns will likely not be as successful.

• Error-Free Google Tracking – Avoid making errors like duplicate conversions, incorrect sale values, and missing conversions without having to make any changes to your theme file.
• Enhanced Conversions Support – Upgrade to our enhanced conversion pixel and improve your measurement of online conversions by sending first-party data in a privacy-safe way.
• Customize your pixel – You can customize conversion tracking with support for agency or MCC accounts, duplicate pixel removal, shipping rate addition & more.

2. Lebesgue: Smarter Marketing

• Rating – 5.0 of 5 stars (61 reviews)
• Pricing – Free plan available. 14-day free trial. Additional charges may apply.

Lebesgue provides business insights on where to focus your marketing efforts, how to optimize your Google, Facebook, and YouTube ads, as well as your full-funnel marketing strategy.

• Facebook ads & Google Ads – Learn what Facebook and Google Ads mistakes are hurting your marketing ROI, and get business insights on how to improve your profit.
• Analyze & Predict Customer LTV – See how customer lifetime value (CLV) changes over time, track your marketing costs, P&L, COGS, Profit and improve your financial reporting.
• Get Marketing Insights – Get business insights with detailed information on which marketing channels to prioritize and how to allocate budgets on Google ads and Facebook ads.

Verdict:

Based on customer reviews, Lebesgue: Smarter Marketing is a helpful book for anyone interested in improving their marketing skills. The book is easy to read and provides practical advice on how to improve one’s marketing strategies. Overall, the book is a valuable resource for anyone looking to improve their marketing skills.

3. Retargeting for Google Ads

• Rating – 4.8 of 5 stars (94 reviews)
• Pricing – Free plan available. 7-day free trial.

About Google Ads Dynamic Retargeting: Let us help you target your ads to people who have already engaged with you on other websites or apps. This way, you can make sure that you are reaching your target audience and increasing your chances of conversion.

• Quick Automated Remarketing – Quickly implement dynamic retargeting code across your store without any manual code changes.
• Create Audiences in Google Ads – We provide Google retargeting audiences to you so you can target people who have abandoned their shopping carts, visited your collection page, or made previous purchases from you.
• Retarget Error-Free – Using Google retargeting code can lead to errors. Our automated implementation ensures zero errors.

Verdict:

Based on customer reviews, Retargeting for Google Ads is a great tool for reaching out to potential customers who have already visited your site. By targeting these visitors with ads, you can convert more of them into customers.

4. OneClick: Google Ads Tracking

• Rating – 5.0 of 5 stars (3 reviews)
• Pricing – $4.99/month. 7-day free trial.

Configuring your Google Ads account to track conversion can be a challenging task. You need to make sure you send the right purchase value, currency and order id to your Google Ads account for each of your ad campaigns. We make this task easy by clicking a few buttons for you.

• One-Click Integration – Add Google Ads Conversion Tracking in a few clicks. Add conversion pixels to track your sales accurately without involving your developers.
• Affordable and Quick – Save time and money by using a simple and fast Google Adwords Conversion Tracking app for your store. Install the Conversion Pixel easily..
• Accurate Reporting – Enjoy accurate reporting for your Conversion Actions. We make sure all sales are attributed the right values and exclude duplicate events.

5. Google Ads & Shopping Feed

• Rating – 4.4 of 5 stars (2047 reviews)
• Pricing – Free plan available. 14-day free trial. External charges may apply.

We’re happy to offer you a promotional Google Ads coupon code to use in your first Adwords campaigns. (Conditions and restrictions apply).

• Google Shopping feed & ads – Easily optimize your Google Shopping Feed with our help. We will upload your products to Google Merchant Center and develop Smart Shopping campaigns.
• Google AdWords – Target people who are searching for your products on Google’s AdWords network. We will bring customers to your store using Search Ads and Ads on Websites.
• Conversion Tag Implementation – Get your Conversion Pixel automatically implemented by us and start tracking conversions from your campaigns from the very first day.

6. DrTagy Google Ads& Tag Manager

• Rating – 1.9 of 5 stars (7 reviews)
• Pricing – Free plan available. 7-day free trial.

Easily implement Google Tag Manager into your store and start tracking all your visitors and conversions. No coding is required – we do it for you.

• No Code is Required – You can easily use Google Tag Manager, Google Analytics, Google Ads, and Facebook Pixel without needing any code.
• Integrate Any Tool – You can easily integrate any tool or software into your store without having to learn any code or spend time doing the integration.
• Google Ads & Adwords Tracking – Easily set up your Google Ads/Adwords tracking pixels and codes to your store and track the conversion of your ads.

7. Civil Pixels: Easy Tag Manager

• Rating – 4.9 of 5 stars (11 reviews)
• Pricing – $15/month. 7-day free trial.

Every advertising platform and analytics service seems to need some sort of tracking pixel. Who has time to deal with all of that? Original: Use our A/B testing tool to see which changes have the biggest impact on your website’s performance.Paraphrase: Use our A/B testing tool to see which changes have the biggest impact on your website’s performance.

• Total tracking for every pixel – Track all the data you need with premade pixels and tags. Conversion events like checkout, add to cart and search are all tracked precisely.
• Activate your scripts anywhere – Create unlimited custom scripts and activate them using simple triggers. You can choose where and when they activate, making it easy to get the results you need.
• Update-proof tags and pixels – You don’t have to worry about copying your tags and scripts whenever you update your theme. Civil Pixels will always load your scripts – no matter what theme you’re using.

Verdict:

Based on customer reviews, Civil Pixels: Easy Tag Manager is a reliable and easy-to-use tag manager for websites.

8. Google Ads, Facebook Ads & SMS

• Rating – 4.7 of 5 stars (282 reviews)
• Pricing – From $49/month. 14-day free trial. Additional charges may apply.

At AdScale, we understand that you’re busy. That’s why we created a solution that takes away the hassle of managing marketing and advertising tasks, so you can focus on growing your business.

• All-in-one Ads, Email, & SMS – Organize all your marketing in one place. Track customer data and segments, see insights into your business operations, access powerful BI tools, run Google Ads and Facebook ads, and send email and SMS messages.
• Acquire more new customers – Create and run personalized ads on Google, Facebook, and Instagram using your customer data, automated ad creation, and 24/7 AI optimization.
• Win more repeat business – You can send personalized emails and SMS messages based on a customer’s shopping profile, products they like, and when they are likely to buy next.

Verdict:

Based on customer reviews, Google Ads, Facebook Ads & SMS ads are the most effective ad platforms, while this app falls short. The customer service is terrible, the interface is slow and there are some issues with the integration itself. Overall, it does not seem to be a good option if you want to run ads manually.

9. Google channel

• Rating – 3.6 of 5 stars (5491 reviews)
• Pricing – Free to install. Additional charges may apply.

Get your products discovered with the Google channel.

• Manage with Shopify – Getting your products on Google is easy with the Google channel.
• List your products for free – Showcase your products for free on GoogleSearch, Shopping, Images, Lens, and YouTube.
• Boost your reach with ads – Create Performance Max campaigns through Google Merchant Center, set a budget, and let Google’s smart technology optimize your ads.

Verdict:

Based on customer reviews, Google channel is a great app that automates many tasks for Shopify merchants, but there are some issues with syncing barcodes and conversion tracking. Overall, the app is easy to use and has many features to help store owners run their business effectively.

10. Snapchat Ads

• Rating – 4.5 of 5 stars (698 reviews)
• Pricing – Free to install. Additional charges may apply.

Snapchat Ads allow businesses to reach Snapchat’s highly engaging and targeted audience, driving meaningful results. With features tailored for e-commerce businesses, Snapchat offers great opportunities for success.

• Grow and Measure Sales – Measure the impact of your ads, create targeted retargeting audiences, and optimize campaigns to drive more purchases.
• Showcase Your Products – Easily sync your Shopify products to your Snapchat Catalog to create engaging, made-for-commerce product ads.
• Personalize Campaigns – Reach the right customers at the right time with Dynamic Ads. You can do this by using Snapchats Ads Manager or Shopifys Marketing tab.

Verdict:

Based on customer reviews, Snapchat Ads are considered an effective marketing tool for businesses. However, there are some caveats that should be taken into account when using Snapchat Ads.