Top 10 Best Marketing Automation Apps for Shopify [Updated September 2022]

1. ActiveCampaign CXA

• Rating – 4.5 of 5 stars (376 reviews)
• Pricing – From $70/month. 14-day free trial.

ActiveCampaign is trusted by eCommerce merchants around the world to deliver personalized messages across your channels and customer lifecycle to drive growth.

• Automatic Customer Nurture – Reach and engage customers across the customer lifecycle with relevant content that matches their interests, in order to build long-term customer relationships.
• Drive Conversions – Use purchase-driven data to personalize marketing emails and SMS messages that will drive repeat buyers.
• Works smarter, not harder – You can quickly stack your Shopify store with favorite apps in minutes from a vast collection of pre-built integrations that help you do more with less time.

2. Mailchimp: Email Marketing

• Rating – 3.4 of 5 stars (458 reviews)
• Pricing – Free plan available. Additional charges may apply.

MailChimp is an email marketing and automation platform that is used by entrepreneurs all over the world to grow their brand and their business.

• Drive sales with automations – Generate more orders with automated welcome, abandoned cart, and re-engagement emails.
• Leverage AI-powered insights – Get recommendations to boost engagement and drive sales based on data from over 12 billion daily emails.
• Start for free, grow for less – Try our powerful set of marketing and design tools for free to see how Mailchimp can help you grow rapidly.

3. Tobi. SMS Marketing Automation

• Rating – 4.7 of 5 stars (687 reviews)
• Pricing – Free plan available. Additional charges may apply.

To help you communicate with your customers during the coronavirus pandemic more cost-effectively, we’ve added a Pro Go risk-free plan. You will only be charged for SMS messages you send!

• Recover abandoned carts – Recover lost sales easily! Recover abandoned carts with automated abandoned cart recovery Text marketing campaigns.
• Text marketing campaigns – You can cross-sell or up-sell your customers through SMS cart recovery text message marketing, SMS automations, and Text marketing campaigns.
• Set up automated SMS campaigns – You can easily set up automated SMS campaigns to reward new customers, send marketing messages, order notifications, and more.

Verdict:

Based on customer reviews, Tobi. SMS Marketing Automation is a reliable and effective tool for marketing campaigns.

4. SMS & Whatsapp Flow ConvertWay

• Rating – 4.6 of 5 stars (319 reviews)
• Pricing – Free plan available. 5-day free trial. Additional charges may apply.

You can easily compare different prices to see which one is performing better. We’ll also let you know when you have enough data for a definitive verdict.

• Bulk SMS & Whatsapp Marketing – Send customized SMS and WhatsApp messages to thank customers for their purchases, and promote new products and discounts with SMS marketing and WhatsApp Broadcasts.
• Automations & Flows – See how to recover abandoned carts with 3 followups, customer winback automation, and feedback and upsell automation. This will help you get 30% more revenue.
• 2 way SMS, Whatsapp messages – Personalized 1:1 SMS & WhatsApp Conversations helps build long-term relationships with customers and better understand their needs.

Verdict:

Based on customer reviews, SMS & Whatsapp Flow ConvertWay is a reliable and helpful App to convert text messages and WhatsApp messages into different formats. It is easy to use and can be relied upon to produce accurate results.

5. Sendinblue Email Marketing

• Rating – 2.9 of 5 stars (70 reviews)
• Pricing – Free to install. External charges may apply.

The free Sendinblue email marketing plugin is a powerful all-in-one email platform that can be used to deploy effective campaigns, improve deliverability, and track detailed metrics. The plugin is available in English and French.

• Design emails that sell – Create engaging newsletters with our range of beautiful custom theme templates. Or, create your own from scratch.
• Reach more potential customers – Create subscription forms in a blink of an eye and sync your contacts with your Sendinblue lists.
• Grow your business – Use our pre-built automation flows or create your own. You can setup welcome email sequences, abandoned cart flows, and more.

Verdict:

Based on customer reviews, Sendinblue Email Marketing is not recommendable. The customer service is poor, the open rates are unrealistic, and the products are not effective.

6. Marsello: Email, SMS & Loyalty

• Rating – 4.6 of 5 stars (340 reviews)
• Pricing – $99/month. 14-day free trial. Additional charges may apply.

Marsello is a data-driven marketing platform that combines automation, email marketing, SMS campaigns, and loyalty programs to bring results. Powered by Shopify eCommerce and POS, this all-in-one platform is perfect for small businesses looking to take their business to the next level.

• Power your customer marketing – Capture your visitors’ details and send them marketing that is targeted and timely. Drive sales with email, SMS, loyalty programs, & more.
• Built for POS & eCommerce – Deliver a seamless omnichannel marketing experience. Automatically activate data-driven marketing based on customer behavior in different shopping environments.
• Measurable marketing impact – Keep track of your repeat purchase rate, customer spending and ROI with results you can trust, accurately tracked via your Shopify integration.

7. Shop channel

• Rating – 2.5 of 5 stars (70 reviews)
• Pricing – Price: Free

About the Shop channel: This is where you manage and optimize the Shop app. You can enable Shops ecosystem features, create your brand experience, and track Shop performance.

• Customize your store profile – Manage your brands presence in the Shop app. Edit your logo, cover image, description, and product catalogue.
• Increase lifetime value – Create marketing automations to increase repeat purchases and build customer loyalty with experience tools.
• Track and optimize performance – Track your audience, track your Shop Pay sales, track marketing automations, and measure the Shop app against other channels.

Verdict:

Based on customer reviews, Shop channel is riddled with bugs and not user friendly. However, customer service is not very helpful. It is better to unload what is so problematic, and go ahead free from problems.

8. QuickCEP ‑ Bot, Chat & Email

• Rating – 5.0 of 5 stars (31 reviews)
• Pricing – Free plan available. 14-day free trial. Additional charges may apply.

QuickCEP is a SaaS product that is designed to improve ecommerce website and DTC websites’ marketing operations. It uses various solutions, such as CDP data insights based on customer data platforms (such as databases), intelligent shopping guides for bots, and marketing automation scripts for SOPs (standard operating procedures). QuickCEP’s goal is to improve consumers’ shopping experiences across all channels, all links, and all scenarios. This can lead to better results for sellers in terms of refining their operations, cultivating customer loyalty, and achieving brand success.

• Intelligent Bots and increase – Bot’s analysis of customer behavior enables you to reach them in a variety of ways, starting right away.
• Omni-channel marketing – You can have live chat interaction and media coverage on different channels like Email, Facebook, Instagram, TikTok, WhatsApp.
• User behavior analytics – User analysis is conducted to determine user behavior, which can then be used to create personalized marketing strategies that boost sales and improve brand awareness.

Verdict:

Based on customer reviews, QuickCEP ‑ Bot, Chat & Email is a reliable and efficient customer service bot that helps improve customer service.

9. Transcy: SMS Marketing

• Rating – 4.3 of 5 stars (59 reviews)
• Pricing – Price: Free

Messent is trusted by small business ecommerce websites to improve website conversion, grow their email and SMS lists, and drive more sales. Some of Messent’s amazing features include:

• Increase Conversion Rate – A standard SMS campaign with a smart schedule system can reach customers accurately by filtering settings to increase 3x more sales.
• Flexible In SMS Marketing – The SMS function automates your sales process and helps you boost cart sales while reducing effort. You can also schedule follow-ups, offer discounts, and more with this feature.
• Perfectly Determine Audience – Enable merchants to segment SMS audiences, track customer attribute, and improve campaigns smoothly.

Verdict:

Based on customer reviews, Transcy: SMS Marketing is an excellent app that is easy to use and has great customer service.Messent: SMS Marketing Support Team offers great customer service, and their app is easy to use.

10. NotifyVisitors

• Rating – 5.0 of 5 stars (10 reviews)
• Pricing – Free plan available. 14-day free trial. Additional charges may apply.

NotifyVisitors is a marketing automation software that can help eCommerce merchants boost sales and conversions. This software allows you to launch different campaigns that keep your customers engaged and track their performance.

• Marketing Automation Platform – Setup is easy, with one-click integration and quick data sync. You’re ready to go with pre-defined automated workflows.
• Grow Your Sales – Boost your sales with a welcome sequence, recover abandoned carts, reactivate upsells and engage customers by email, SMS, or push notifications.
• Worth Giving a Shot – Use marketing automation features to run campaigns such as email marketing, SMS and push notification. Try our 14-day free trial!