Top 10 Best Marketing Apps for Shopify [Updated September 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Marketing apps for Shopify to help you get started.

Also check: Top 10 Best Review Apps for Shopify

Best Shopify Marketing Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Marketing apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and our take based on the user reviews carefully to find the Shopify app that’s right for you.

1. SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email - Email & Text Marketing, SMS Automation and Abandoned Carts'
  • Rating – 4.8 of 5 stars (2575 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Yotpo SMSBump is an SMS and email marketing and automations app trusted by thousands of Shopify and Shopify Plus businesses.

  • Build Your Subscriber List – Build email and SMS marketing lists with our pop-up templates, email converter, social and keyword opt-ins, and incentivized sign-up offers.
  • Drive Sales on Autopilot – By using Email automations that support your SMS Flows, you can increase sales by helping customers win back lost business and welcome new customers.
  • Combine Email & SMS Campaigns – Create email and text message campaigns at scale with a SMS & email template library. Send MMS Campaigns and sync your Shopify and Yotpo data.


Based on customer reviews, SMSBump: SMS Marketing & Email Marketing App is a terrible platform with poor customer service. It is not advisable to use this platform.

2. Seguno: Email Marketing

Seguno: Email Marketing - Email marketing newsletter, abandoned cart, & email templates.'
  • Rating – 4.9 of 5 stars (881 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Seguno is the top-rated email solution built exclusively for Shopify. It allows you to manage your email campaigns much more quickly and easily than other apps that serve all commerce platforms or the enterprise. This will save you a lot of time.

  • Feel at home inside Shopify – Email marketing is easy to set up and manage right from your Shopify Admin, Mobile App, and Marketing campaigns. You can design emails in minutes, without needing to write any scripts or modify any themes.
  • Save time via email automation – Email marketing technology is sophisticated and easy to use- thanks to built-in best practices and one-click automations. This means more time for the business.
  • Grow sales with great emails – This app was built only for Shopify and includes features like unique discount codes, conversion tracking, countdown timer, abandoned cart emails, and templates.

3. Upsell—Pop Ups—Email Marketing

UpsellPop UpsEmail Marketing - One-Click UPSELL Cart/Checkout, SMS, Newsletter, Pop Up Window'
  • Rating – 5.0 of 5 stars (1762 reviews)
  • Pricing – Price: Free

Book a demo call in English, Spanish, or through the “View demo store” button above.

  • Activate One-Click Upsells – ONE App: One-Click Checkout Page (no re-entering payment),ONE Upsell Bundles/Cross Sell/Sweet Upsell Recommendations & Upsale A/B Testing.
  • Automate SMS/Email Marketing – SMS Text Marketing, Abandoned Cart Recovery/Thank You Email Template/Abandonment Protector/Shopify Email List/Segment Sync Klaviyo/Mailchimp.
  • Add Sales, Pop Ups & Rewards – Pop Up Window (Sign-Up Form): Phone/Birthday/Email Capture, Spin Wheel Black Friday Coupon Code/Gift Card, Buy X Get Y, Buy One Get One Store.


Based on customer reviews, Upsell—Pop Ups—Email Marketing seems to be a confusing and frustrating experience with poor customer support.

4. Postscript SMS Marketing

Postscript SMS Marketing - Create, launch, and manage your SMS Text marketing program'
  • Rating – 4.9 of 5 stars (1826 reviews)
  • Pricing – Free plan available. 30-day free trial. Additional charges may apply.

Postscript is trusted by 8,000+ Shopify and Shopify Plus stores like Brooklinen and Dr. Squatch. Use Postscript to capture customer phone numbers compliantly, leverage historical Shopify data to create targeted SMS marketing campaigns, have two-way conversations with customers, and drive sales for your store.

  • Build Your SMS Subscriber List – Quickly build a TCPA-compliant subscriber list for text message marketing using pop-ups, landing pages, email opt-ins, links, and more.
  • Automate Your Text Marketing – Using personalized SMS campaigns and automations, you can drive traffic and sales. This includes Back in Stock, Welcome Series, Abandoned Carts, and more.
  • Create SMS Campaigns to Engage – Segment your Shopify store data to create engaging segments. Use images, photos, and GIFs to engage customers. Then have 1:1 text message conversations with them.


Based on customer reviews, Postscript SMS Marketing is not working as it should and customer service is not responding to customer inquiries. Additionally, many customers have experienced problems with shared short codes transitioning to dedicated phone numbers and Postscript never warned them about the change. Based on these complaints, we would not recommend using Postscript SMS Marketing.

5. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS - Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up'
  • Rating – 4.7 of 5 stars (4450 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Omnisend is an email and SMS marketing platform used by over 70,000 ecommerce merchants who want to increase sales. Plus, our marketing automation platform has a G2 ease-of-use rating, making it easy for merchants to get started.

  • All-In-One Ecommerce Marketing – We have a seamless one-click Shopify integration, easy data migration, as well as ready-made email templates and workflows to help you get started quickly.
  • Drive Sales on Autopilot – You will get every sequence you need to welcome, recover abandoned carts, upsell, reactivate and engage your customers by email, SMS and push.
  • Start Free, Use Everything! – Benefit from email marketing, SMS and push messaging on any plan. Gain access to all features so you can start growing your business. There is no trial period required.

6. Automizely Email Marketing&SMS

Automizely Email Marketing&SMS - Email marketing, SMS, popup, upsell, cross-sell, coupons, bars'
  • Rating – 4.9 of 5 stars (5226 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Automate Marketing is an all-in-one eCommerce marketing automation platform that empowers brands to drive leads, customer engagement, and sales with the help of world-class sales and marketing tools. On top of email and SMS marketing, Automate Marketing also offers advanced tools like AI-powered product recommendations, countdown timers, and promotional bars. What’s more, all these tools are ready to be used without technical expertise or assistance.

  • 1 unified app to save effort – Reduce the amount of marketing apps you need by using a single dashboard to manage email, SMS, popups, bars, and more. This way you can get campaign insights in one place.
  • Automated flows that scale – Segment your audience and create automated flows based on customer behavior to increase engagement. This will help you target specific emails and SMSs to your customers.
  • Easy-to-use, no-code tools – The drag-and-drop editor, pre-built templates, and growth toolkits allow you to focus on what’s important for your growth. You don’t need any tech team or expertise to use them.

7. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS - Email, SMS, and more - a unified customer platform'
  • Rating – 4.1 of 5 stars (1611 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships at scale. The Klaviyo database integrates seamlessly with your tech stack and provides you with the full story on every customer that visits – what makes them click, what makes them bounce, and what makes them buy.

  • Sync all your Shopify data – Get the complete story on every customer who visits your website. We track their behavior so you don’t have to guess.
  • Super-specific segmentation – Send customized emails and SMS messages based on your customers’ latest shopping behavior, products they like, and even when they are likely to buy next.
  • Self-sending messages – Hundreds of customizable automations for welcome emails, price drop alerts, browse abandonment flows, cart reminders, and more – all easily accessible from one place.


Based on customer reviews, Klaviyo: Email Marketing & SMS is a good email marketing tool to pair with Shopify. It has some bugs in the recordings of modifications between versions (PC & mobile) but overall, it is easy to use and has many potential applications. Additionally, it is free for small businesses starting out. However, given the limited number of fresh inbound emails that are sent by Klaviyo, it may not be the best option for businesses that want to grow rapidly.

8. AVA Email Marketing,SMS,Pop up

AVA Email Marketing,SMS,Pop up - SMS, Email Marketing, Popups, Klaviyo, Privy, Mailchimp alt'
  • Rating – 4.9 of 5 stars (661 reviews)
  • Pricing – Free to install. Additional charges may apply.

Order confirmation emails, shipping confirmation emails, and welcome customer emails can all be ordered.

  • Automation flows: Emails, SMS – Increase sales by using Abandoned Cart Email/SMS, browsing abandonment email, welcome email/SMS, cross-selling, up-selling emails/SMS and winback.
  • Various Email Templates – You can use ready-made email marketing templates at Klaviyo, Omnisend, or Mailchimp. There’s no need to learn coding or design skills!
  • Collect leads, boost sales – You can easily show exit-intent popups (pop-ups) or exciting spin to win offers. Capture visitors’ emails and convert them into sales with appealing offers..


Based on customer reviews, AVA Email Marketing,SMS,Pop up and Abandoned Shopping App appears to be unreliable and difficult to use.

9. Automizely SMS Marketing

Automizely SMS Marketing - Text Marketing, Abandoned Cart Recovery, SMS Automation.'
  • Rating – 4.9 of 5 stars (267 reviews)
  • Pricing – Price: Free

Automatically SMS is a Shopify abandoned cart recovery SMS app that helps merchants recover more abandoned checkouts in seconds. Get more customers to complete their orders by sending simple automated SMS notifications in compliance with TCPA and GDPR.

  • Recover More Sales with SMS – Recover lost sales and revenue with automated abandoned cart recovery SMS notifications.
  • 1-Click Setup – Get your cart recovery SMS set up in minutes using our predefined template. Configure the trigger settings, and enable the feature.
  • Higher Conversions Rate! – Convert visitors into buyers, resulting in higher conversion rates, increased order size, and increased lifetime value.


Based on customer reviews, Automizely SMS Marketing is an efficient and user-friendly app that is helpful in boosting customer base and sales. The customer service provided is excellent and quick to respond.

10. Shopify Email

Shopify Email - Email marketing made for commerce'
  • Rating – 4.1 of 5 stars (918 reviews)
  • Pricing – Free to install. Additional charges may apply.

Connect with your customers and build lasting relationships with Shopifys email marketing tool.

  • Easily design emails – Create branded emails in minutes with our easy drag-and-drop editor. You’ll get all the customizations you need to make your brand shine.
  • No coding experience required – Anyone can be an email expert with our pre-built templates that showcase products, prices, and more. You can even use them to promote a new product or to test different price points.
  • Manage campaigns in Shopify – Create, send, and track campaigns within Shopify—the platform you trust to help you run your business.

Next steps

There you have it! The best Shopify marketing apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Marketing apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

Know someone who might find this useful? Do share :)
Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

Articles: 348