Top 10 Best Free Email Marketing Apps for Shopify [Updated September 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Free Email Marketing apps for Shopify to help you get started.

Also check: Top 10 Best Product Review Apps for Shopify

Best Shopify Free email marketing Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Free Email Marketing apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and our take based on the user reviews carefully to find the Shopify app that’s right for you.

1. Free Email Marketing

Free Email Marketing - Email Marketing: Omnisend, Klaviyo, Privy, Mailchimp, Ava alt'
  • Rating – 4.7 of 5 stars (12 reviews)
  • Pricing – Free plan available

With advanced next-gen email marketing, you can grow your brand and get more sales with personalized email marketing, send on-brand emails, convert more customers through interactive emails and generate revenue using purchase data.

  • Powerful, easy email marketing – Get more sales with email marketing. Send welcome emails, newsletters, and deals. Personalize with segments, purchase data, and custom fields to get the most out of your campaigns.
  • 100s of Free Email Templates – You can find pre-made email marketing templates at our website. No coding is needed, and you can use templates from Klaviyo, Omnisend, Mailchimp, and more.
  • Sliders, timers, forms and AMP – Add interactive sliders, countdown timers, forms and discount coupons to your emails without needing any code. Email marketing & AMP emails are easy to create with our tools.


Based on customer reviews, Free Email Marketing with TinyEmail is an excellent choice for businesses of all sizes. The templates are easy to use and customize, the customer service is impressive, and the pricing is very reasonable. We highly recommend TinyEmail, and we are confident that you will be happy with your decision.

2. Reputon Customer Reviews App

Reputon Customer Reviews App - Boost Google reviews, Facebook reviews, Yelp & more.'
  • Rating – 4.8 of 5 stars (672 reviews)
  • Pricing – Free plan available

The Reputon Customer Reviews App is here to help! Most people’s buying decisions are heavily influenced by online reviews, which underscores the importance of letting your customers share their opinions.

  • Get customer reviews by email – Send automated follow-up email when your clients receive orders. Improve customer rating and feedback on many review sites at once.
  • Avoid negative reviews – Reduce the chances of negative reviews on Facebook, Google reviews, and Yelp. Direct unhappy customers to a private feedback form. Monitor customer satisfaction rates (NPS).
  • Build review email marketing – Boost your store’s SEO by boosting ratings on Google, Trustpilot, and Facebook. With our auto-pilot features, your recommendations and ratings grow fast!


Based on customer reviews, Reputon Customer Reviews App is helpful and easy to use. However, it lacks some features that would make it more appealing, such as the ability to set multiple languages for emails. Additionally, the app seems to be a bit messy, and it is difficult to see when a new review has been posted. Still, as these are only minor drawbacks, the app generally receives good ratings.

3. Seguno: Email Marketing

Seguno: Email Marketing - Email marketing newsletter, abandoned cart, & email templates.'
  • Rating – 4.9 of 5 stars (881 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Seguno is the top-rated email solution built specifically for Shopify. Other apps that serve all commerce platforms or the enterprise can slow you down. Seguno was built to save you time.

  • Feel at home inside Shopify – Send email campaigns right from your Shopify Admin, Mobile App, and Marketing campaigns.Design emails in minutes, without need for scripts or theme mods.
  • Save time via email automation – Email marketing technology that is sophisticated and effortless to use: built-in best practices and one-click automations allow you to spend more time on the business.
  • Grow sales with great emails – This tool was specifically designed for Shopify merchants. It features conversion tracking, countdown timers, abandoned cart emails, and more.

4. SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email - Email & Text Marketing, SMS Automation and Abandoned Carts'
  • Rating – 4.8 of 5 stars (2576 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Yotpo SMSBump is an app that is trusted by thousands of Shopify and Shopify Plus businesses.

  • Build Your Subscriber List – Build email and SMS marketing lists with our pop-up templates, email converters, social and keyword opt-ins, and incentivized sign-up offers.
  • Drive Sales on Autopilot – By automating email campaigns that support your SMS flows for abandoned cart recovery, customer winback, and welcome series, you can increase sales.
  • Combine Email & SMS Campaigns – Create email and text message campaigns at scale with our SMS & email template library. Send MMS campaigns and sync your Shopify and Yotpo data.


Based on customer reviews, SMSBump: SMS Marketing & Email ing App is a poor platform with no response to customer complaints, frustrating glitches, and deceptive practices by the developers. If you are looking for an SMS marketing or emailing app, our top picks are PostScript and SendOwl.

5. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS - Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up'
  • Rating – 4.7 of 5 stars (4450 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Omnisend is an Email and SMS marketing platform used by over 70,000 ecommerce merchants who want to increase sales. Plus, it has a G2 ease-of-use rating, which means it is easy to use.

  • All-In-One Ecommerce Marketing – With our easy Shopify integration, data migration, and ready-made email templates & workflows, getting started with Prosper is fast and hassle-free.
  • Drive Sales on Autopilot – Get everything you need to help welcome, recover abandoned carts, upsell, and engage your customers through email, SMS, and push notification.
  • Start Free, Use Everything! – Get access to email marketing, SMS and push notifications on any plan. Use all features to grow your business. There is no trial period.

6. Automizely Email Marketing&SMS

Automizely Email Marketing&SMS - Email marketing, SMS, popup, upsell, cross-sell, coupons, bars'
  • Rating – 4.9 of 5 stars (5226 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Automate Marketing is an all-in-one eCommerce marketing automation platform that empowers brands to drive leads, customer engagement, and sales with the help of world-class sales and marketing tools. This platform has a single intuitive portal, serving merchants with email and SMS marketing, AI-powered product recommendations, countdown timers, and promotional bars. Plus, this toolset is ready to use with minimal effort and without technical expertise or assistance.

  • 1 unified app to save effort – Replace multiple marketing apps with just one. Use email, SMS, popups, bars, recommendations & get campaign insights on a single dashboard.
  • Automated flows that scale – Segregate your audience according to customers’ shopping behavior and design personalized automated flows for email and SMS campaigns based on that information. This will maximize customer engagement.
  • Easy-to-use, no-code tools – The drag-and-drop editor, prebuilt templates, and growth toolkits make it easy to focus on what matters to your growth. You don’t need any technical team or expertise to use them.

7. Mailchimp: Email Marketing

Mailchimp: Email Marketing - Drive traffic and sales with email and marketing automation'
  • Rating – 3.5 of 5 stars (459 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Mailchimp is an all-in-one email marketing and automation platform used by entrepreneurs around the world to grow their brand and their business.

  • Drive sales with automations – Generate more orders than just email with automated welcome, abandoned cart, and re-engagement emails.
  • Leverage AI-powered insights – Get real-time recommendations to boost engagement and drive sales – based on data from 12 billion daily emails.
  • Start for free, grow for less – Try out our powerful slate of marketing and design tools for free to see how Mailchimp can help you grow.

8. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS - Email, SMS, and more - a unified customer platform'
  • Rating – 4.1 of 5 stars (1611 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Klaviyo is a customer relationship management platform that gives your online brand direct ownership of your consumer data and interactions. This allows you to turn transactions with customers into productive long-term relationships at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits, what makes them click, what makes them bounce, and what makes them buy.

  • Sync all your Shopify data – Get the full story on every customer who visits your website. We’ll tell you what makes them click, what makes them bounce, and what makes them buy. No more guessing – we’ll give you the facts!
  • Super-specific segmentation – Use email and SMS marketing based on customers’ recent shopping behavior, products they like, and even when they’re likely to buy next.
  • Self-sending messages – Dozens of customizable automations for welcome emails, price drop alerts, browse abandonment flows, cart reminders, & more.


Based on customer reviews, Klaviyo: Email Marketing & SMS Tool is a good tool to pair with Shopify. It is easy to use and has a lot of features. However, there are some bugs in the recording of modifications between versions PC & mobile, which can be frustrating. There is also a learning curve for using the tools, but it is worth it in the end.

9. Upsell—Pop Ups—Email Marketing

UpsellPop UpsEmail Marketing - One-Click UPSELL Cart/Checkout, SMS, Newsletter, Pop Up Window'
  • Rating – 5.0 of 5 stars (1765 reviews)
  • Pricing – Price: Free

Book a demo call in English, Spanish, or through the “View demo store” button above.

  • Activate One-Click Upsells – ONE App: One-Click Checkout Page (no re-entering payment), ONE Upsell Bundles/Cross Sell/Sweet Upsell Recommendations & Upsale A/B Testing.
  • Automate SMS/Email Marketing – SMS Text Marketing, Abandoned Cart Recovery/Thank You Email Template/Abandonment Protector/, Shopify Email List/Segment Sync Klaviyo/Mailchimp.
  • Add Sales, Pop Ups & Rewards – Pop-up window for signing up for a product, phone capture for capturing personal information, birthday capture for recording the date of birth, and email capture for collecting contact information. The spin wheel has a Black Friday coupon code/gift card and Buy X Get Y offers.


Based on customer reviews, Upsell—Pop Ups—Email Marketing is confusing, difficult to navigate and understand where I am supposed to go next or what to do. Additionally, the app is full of paid plans that are not properly communicated.

10. Email Marketing Newsletter SMS

Email Marketing Newsletter SMS - SmartrMail: Newsletter, Pop up, SMS, Email Marketing, Klaviyo'
  • Rating – 4.8 of 5 stars (491 reviews)
  • Pricing – Free plan available. 15-day free trial. Additional charges may apply.

SmartrMail is the smartest way to send email and SMS marketing campaigns to your customers. This will drive more conversions, and you can combine newsletters, automation, and SMS marketing for even greater results.

  • Easily automate Emails & SMS – All best practice email automations are pre-installed. You can enable your welcome emails, abandoned cart emails and win-back emails with a click!
  • Pop up & Newsletter Template – Quickly send emails and SMS messages with free email templates generated from your store’s theme and add your products in a click!
  • Fully featured email marketing – Klaviyo offers a complete Shopify email marketing solution including newsletter, automation, SMS, segmentation, pop-ups, and forms.


Based on customer reviews, Email Marketing Newsletter SMS provides a good platform for creating email flows and good support. However, the paid options are too expensive. Furthermore, it would be useful if there was more information about what is being viewed in the percentages column. Overall, Email Marketing Newsletter SMS is a good platform for bulk emailing customers.

Next steps

There you have it! The best Shopify free email marketing apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Free Email Marketing apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

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Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

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