Top 10 Best Facebook Retargeting Apps for Shopify [Updated September 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Facebook Retargeting apps for Shopify to help you get started.

Also check: Top 10 Best Facebook Pixel Apps for Shopify

Best Shopify Facebook retargeting Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Facebook Retargeting apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and our take based on the user reviews carefully to find the Shopify app that’s right for you.

1. Facebook Ads Audit Free Report

Facebook Ads Audit Free Report - Improve your Facebook retargeting and acquisition Ads results!'
  • Rating – 5.0 of 5 stars (4 reviews)
  • Pricing – Price: Free

A Facebook ad account audit will give you a detailed understanding of which segments are losing money and what opportunities you should focus on.

  • Facebook Campaigns & Ad Sets – Find out which campaigns and ad sets are losing money, so you can quickly fix them.
  • Specific Audiences – Learn which Facebook audiences are most effective for your marketing efforts.
  • Geography & Demography – We will show you which countries, states, regions, age groups and gender have a positive Return on Advertising Spend for you.

2. TikTok, Insta & Facebook Pixel

TikTok, Insta & Facebook Pixel - Multiple Pixels, Conversion API, Catalog & Audience Builder'
  • Rating – 4.7 of 5 stars (475 reviews)
  • Pricing – From $29.99/month. 14-day free trial.

The data-based analytics platform helps you run better ad campaigns with higher ROI, and use data to take your Meta marketing program to the next level.

  • Meta, TikTok & Snapchat Pixel – TikTok, Facebook, and Snap pixel events for master, niche, and collection pixels. Server-side API purchase and non-purchase events to track sales.
  • TikTok, Facebook Snap Reports – Detailed analytics by pixels, tags, collections, products, devices and even UTM-tags. Get KPIs and hidden Facebook attribution reports here!
  • Catalog and Audience Manager! – Grow sales with effective remarketing campaigns. Create and manage active audiences and catalog feeds to find high-performing ads.

Verdict:

Based on customer reviews, TikTok, Insta & Facebook Pixel are not as good as Trackify in terms of customer service. Trackify appears to be more flexible and adapted to the needs of merchants, while TikTok, Insta & Facebook Pixel charge monthly fees.

3. Facebook Pixel & Tiktok Pixel

Facebook Pixel & Tiktok Pixel - Install Multiple Facebook and Tiktok Pixel with Conversion API'
  • Rating – 4.4 of 5 stars (45 reviews)
  • Pricing – Free plan available. 14-day free trial.

See how your competitors are performing, and learn when you’re ready to take your business to the next level.

  • Easy Install Multiple Pixels – Install multiple Facebook and Tiktok pixels as your master, backup and collection on specific products with just one click.
  • One Click Product Catalog – Painlessly create a Product Catalog and have your products added to Facebook for DPA in just a few clicks. This is done automatically and quickly, making it simple, fast and automatic.
  • Conversion API Supported – Super fast and accurate reporting of Pixel/Conversion API events. Track all events with optimal precision, and real-time reporting.

Verdict:

Based on customer reviews, Facebook Pixel & Tiktok Pixel are bug-ridden, often don’t work and customer service is unresponsive. Therefore, Facebook Pixel & Tiktok Pixel are not recommended.

4. StoreYa: Google Ads & Shopping

StoreYa: Google Ads & Shopping - Google Ads, Google Shopping ads, Remarketing & Facebook ads'
  • Rating – 4.4 of 5 stars (159 reviews)
  • Pricing – From $120/month. External charges may apply.

We take care of all the setup for you, from setting up your campaign to optimizing it for best results. You don’t have to do anything except choose a plan and start enjoying the benefits!

  • Google Shopping feed & ads – We will enrich and optimize your product feed for Google Shopping, and will simultaneously optimize your shopping and Pmax campaigns in real-time.
  • Google Ads & Remarketing – The software automatically sets keywords, ads, bidding, and landing pages based on your desired results. It is also able to optimize these settings in real-time based on your previous results.
  • Facebook Ads & Instagram Ads – We will combine growth and retargeting campaigns to provide the best return on ad spend (ROAS) and scaling opportunities.

Verdict:

Based on customer reviews, StoreYa: Google Ads & Shopping is not worth the money. Although it may be a good tool to supplement other marketing methods, it is not a magic wand that will guarantee success. There are some potential benefits to using storeya, but users report serious issues with the platform and low ROASs.

5. Ako Retargeting Facebook Ads

Ako Retargeting Facebook Ads - Turn your visitors into customers with FB Google retargeting'
  • Rating – 4.3 of 5 stars (155 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Ako Retargeting helps you grow sales and ROAS quickly. It uses advanced Facebook Instagram Google Retargeting Ads to accelerate your business. You’ll see smarter targeting, greater ROAS!

  • Maximize your Sales and ROAS – Increase sales by optimizing conversion rate and recovering abandoned carts. Maximize ROI by A/B testing for multiple product sets and creative concepts.
  • Advanced Retargeting Funnel – Segregate your Facebook retargeting audiences based on customer profile, behavior, and retention days. Retarget site visitors with rich ad formats.
  • Save Valuable Time and Budget – Quickly install and create product feeds and dynamic ads. This will save you money while achieving higher returns. You can also run cross sell campaigns with carousel collection ads.

Verdict:

Based on customer reviews, Ako Retargeting Facebook Ads is a good, but buggy and unreliable, tool that may be worth considering if you need to retarget website visitors. If you are able to get help from customer service, the app has potential to be very effective. However, it is important to note that Ako Retargeting Facebook Ads is not suitable for all businesses and should only be used if you have a large budget and are willing to deal with occasional technical issues.

6. Facebook channel

Facebook channel - Bring your products to people on Facebook and Instagram.'
  • Rating – 3.5 of 5 stars (3763 reviews)
  • Pricing – Free to install. Additional charges may apply.

The Facebook Channel provides all the tools you need to successfully sell and market your products on Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

  • Promote easily – Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.
  • Target accurately – Use free and paid marketing tools to reach new customers and promote your products on Facebook and Instagram.
  • Manage seamlessly – Manage orders, payments, and returns within Shopify using Instagram or Facebook marketing.

Verdict:

Based on customer reviews, Facebook channel is a good app that allows you to market your products better in Facebook and Instagram shopping. However, it would be nice if the app included some way to embed your Facebook feed. Overall, this app is good and is recommended for those looking to generate more sales from their Facebook and Instagram pages.

7. Flightplan by adMixt

Flightplan by adMixt - Advanced Ecommerce Marketing Toolkit!'
  • Rating – 4.1 of 5 stars (13 reviews)
  • Pricing – Price: Free

Flightplan allows you to automatically create and manage product ads that are retargeted to your site’s visitors on Facebook and Instagram.

  • Dynamic Product Ads – With our help, publishing Dynamic Product ads on Facebook and Instagram is easy and efficient.
  • Feed Management – Generate product feeds from your Shopify inventory and publish them to networks including Facebook, Pinterest, Snap, TikTok, or Google.
  • High Performance Audiences – Generate high-performing customer audiences for retargeting, and lookalike prospecting on Facebook, Pinterest, Snapchat, and TikTok.

Verdict:

Based on customer reviews, Flightplan by adMixt is an excellent app for managing ads on Facebook and Instagram. The app is easy to install and use, and the customer support is excellent. Overall, this app is a great value for businesses looking to improve their ad performance.

8. Facebook & Instagram Shopping

Facebook & Instagram Shopping - Supports Facebook Shop, Instagram Shopping, and Facebook Ads'
  • Rating – 5.0 of 5 stars (616 reviews)
  • Pricing – Price: Free

The Facebook & Instagram Shopping App allows you to bring your products to all of Meta’s surfaces – Marketplace, Shops, and Instagram Shopping – which helps people discover your products easily and make purchases with little friction. It also comes with the new Facebook Business Extension.

  • Garner Better Reach with Ads – Use Facebook Ads to target new customers and expand your reach. Use Ads analytics to monitor the effectiveness of the Ads.
  • Onsite Checkout Feature – Use checkout on Facebook and Instagram to make purchases without having to leave the app. This allows customers to continue using the app while making a purchase.
  • Shops and Instagram Shopping – Create an immersive storefront with Shops and Instagram Shopping. Get your brands and products upfront for people to explore and buy.

Verdict:

Based on customer reviews, Facebook & Instagram Shopping on Shopify is definitely a helpful and convenient experience, with excellent customer service. However, it can be confusing and time-consuming to set up correctly, so it is best for experienced business owners only.

9. Retargeting for Google Ads

Retargeting for Google Ads - One-click implementation of the Google Retargeting pixel.'
  • Rating – 4.8 of 5 stars (94 reviews)
  • Pricing – Free plan available. 7-day free trial.

About Google Ads Dynamic Retargeting:

  • Quick Automated Remarketing – Quickly implement dynamic remarketing code across your store using our easy-to-use tools. This requires no manual code changes – it’s all done for you!
  • Create Audiences in Google Ads – We create custom audiences for you to run ads targeting cart abandoners, collection visitors, previous purchasers, etc.
  • Retarget Error-Free – Google retargeting can result in errors. Our automated implementation ensures zero errors.

Verdict:

Based on customer reviews, Retargeting for Google Ads should be avoided unless you have a very specific need for it. The customer reviews indicate that the app is unreliable, creates low-quality audiences, and does not work as advertised. If you do use Retargeting for Google Ads, AdNabu should be your only choice.

10. Facebook, Google Shopping Feed

Facebook, Google Shopping Feed - Sync product for Google Feed, Facebook Feed & TikTok Catalog'
  • Rating – 4.9 of 5 stars (396 reviews)
  • Pricing – Free plan available. 14-day free trial.

Socialshop is an app that helps merchants create, sync and optimize their product feeds on Google Shopping, Facebook Shop & TikTok Catalog. It is simple and easy to use, suitable for all merchants.

  • All Product Feeds In 1 Place – Sync, manage, and optimize all product feeds to Google Shopping, Facebook Shop, and TikTok Catalog in one place. No more channel hopping!
  • Fully Optimized Product Feeds – Customize your product data to improve your conversion rates with Google Shopping Ads, Facebook Dynamics Ads & TikTok Ads. This will help you achieve higher revenue from Google Shopping Ads, Facebook Dynamics Ads & TikTok Ads.
  • 1-click Facebook Shop Onboard – Enjoy our risk-free Facebook onboarding: Create, sync and optimize your Facebook Shop, Facebook Channel for higher conversion right in app.

Verdict:

Based on customer reviews, Facebook, Google Shopping Feed , and Easy to Install are all good products from Socialhead. The CS team has worked on figuring out workarounds for some of those issues and has really helped sort things out. My only issue with the app is that the CS team has a very fluctuating level of English fluency which can be frustrating at times. Overall, I would recommend these products to anyone looking to start or expand their social media presence.

Next steps

There you have it! The best Shopify facebook retargeting apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Facebook Retargeting apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

Know someone who might find this useful? Do share :)
Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

Articles: 347