Top 16 Best Facebook Apps for Shopify [Updated August 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Facebook apps for Shopify to help you get started.

Best Shopify Facebook Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Facebook apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and their pros and cons carefully to find the Shopify app that’s right for you.

1. Facebook channel

Facebook channel - Bring your products to people on Facebook and Instagram.'
  • Rating – 3.7 of 5 stars (3722 reviews)
  • Pricing – Free to install. Additional charges may apply.

The Facebook Channel provides you with everything you need to successfully sell and market on Facebook and Instagram. With new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify, you can make the most of these powerful platforms.

  • Promote easily – If you have a Shopify account and a Facebook account, you can connect them and sync your products. This way, you can promote your products on Facebook or Instagram.
  • Target accurately – Reach new customers across Facebook and Instagram with free and paid marketing tools, and promote your products to a wider audience. With the right tools, you can target potential customers and get your products in front of them.
  • Manage seamlessly – Use Shopify to sell your products on Instagram or Facebook, and to manage orders, payments, and returns.

Let’s now take a look at what users like and dislike about Facebook channel.

What users like about Facebook channel:

  • The app is easy to set up and use.
  • The app does not affect website speed.
  • The app works well for promoting products on Facebook and Instagram.
  • The app is handy for ads and marketing.
  • The app is helpful for new businesses.

What users dislike about Facebook channel:

  • No cons found yet.

2. Facebook, Google Shopping Feed

Facebook, Google Shopping Feed - Sync product for Google Feed, Facebook Feed & TikTok Catalog'
  • Rating – 4.9 of 5 stars (368 reviews)
  • Pricing – Free plan available. 14-day free trial.

Shopify’s “Simple and easy to use for all merchants!” app, Shopify Shop, helps create, sync, and optimize your product feeds on Google Shopping, Facebook Shop & TikTok Catalog.

  • All Product Feeds In 1 Place – Sync, manage and optimize all product feeds to Google Shopping, Facebook Shop & TikTok Catalog in one place. No more channel hopping!
  • Fully Optimized Product Feeds – If you are looking to increase your revenue from Google Shopping Ads, Facebook Dynamics Ads & TikTok Ads, then repackage your product data in a way that is more appealing to those platforms. This will help you sky-rocket your conversion rates.
  • 1-click Facebook Shop Onboard – Get started with Facebook Shop right in the app. Rephrase the above paragraph: Create, sync, and optimize your Facebook Shop for higher conversion right within the app.

3. Facebook & Instagram Shopping

Facebook & Instagram Shopping - Supports Facebook Shop, Instagram Shopping, and Facebook Ads'
  • Rating – 5.0 of 5 stars (558 reviews)
  • Pricing – Price: Free

The Facebook & Instagram Shopping App enables you to bring your products among all Meta surfaces including Marketplace, Shops, and Instagram Shopping helping people discover your products easily and make frictionless purchases. The app is also equipped with the new Facebook Business Extension.

  • Garner Better Reach with Ads – Use Facebook Ads to target new customers and expand your brand reach. Use Ads analytics to monitor the effectiveness of your Ads.
  • Onsite Checkout Feature – Facebook and Instagram’s checkout feature allows customers to make purchases without having to leave the app, making the process seamless.
  • Shops and Instagram Shopping – With Shops and Instagram Shopping, you can create an immersive storefront that allows people to explore and buy your brands and products.

Let’s now take a look at what users like and dislike about Facebook & Instagram Shopping.

What users like about Facebook & Instagram Shopping:

  • The customer service is wonderful and the app is working great.
  • The support team is friendly and responsive.
  • The app is easy to use.
  • The app is helping a lot.
  • The app is syncing fast.

What users dislike about Facebook & Instagram Shopping:

  • The app is difficult to understand and navigate.
  • The customer service is not helpful.
  • The app has never worked right.

4. Omega ‑ Multi Facebook Pixels

Omega  Multi Facebook Pixels  - Multi Pixels, S2S Conversion API, Faster Attribution, Catalog.'
  • Rating – 4.9 of 5 stars (377 reviews)
  • Pricing – From $4.50/month. 7-day free trial. Additional charges may apply.

You need a Facebook Pixel to send accurate data to Facebook so that it can make more informed decisions.

  • Trust your Conversion APIs – Don’t make decisions about scaling blindly. Make sure you’re sending accurate, sufficient conversion events to your pixels in real time so that you can use them for attribution reports.
  • Multiple pixels & server CAPIs – Backup your pixels, test and optimize them for use with IOS 14 updates. Use server-side or browser events to deduplicate your traffic.
  • UTM tags to fix attribution – If you’re waiting for Facebook to approve your ads, we’ve got you covered. Our dashboard allows you to see your ad approval status and combines it with Facebook catalogs and Meta pixels, so you can continue running your successful campaigns.

Let’s now take a look at what users like and dislike about Omega ‑ Multi Facebook Pixels.

What users like about Omega ‑ Multi Facebook Pixels:

  • The software is easy to use.
  • The software is accurate.
  • The customer service is responsive and helpful.
  • The software integrates well with Shopify Facebook API.
  • The software helps capture data more accurately.

What users dislike about Omega ‑ Multi Facebook Pixels:

  • The app may slow down your website.
  • The app may miss reporting some purchase events.
  • The app may be difficult to use for those without coding knowledge.

5. Facebook Pixels Conversion API

Facebook Pixels Conversion API - Facebook Multiple Pixels, Conversion API, Catalog Feeds'
  • Rating – 4.9 of 5 stars (61 reviews)
  • Pricing – Free

You have found the right app! This is the app you have been looking for!

  • Multiple Facebook Pixels – You can use the backup pixel to support multiple Facebook pixels.
  • Easy setup – With just one click, you can install the Facebook pixel on your store correctly. No coding knowledge is necessary.
  • Facebook Conversion API – The iOS 14 update provides better tracking for server-side purchase data so that no data is ever missed.

Let’s now take a look at what users like and dislike about Facebook Pixels Conversion API.

What users like about Facebook Pixels Conversion API:

  • The staff is responsive and quick to help with any issues
  • They are professional and responsible
  • The chat is reactive and tries to help as much as possible
  • The app has new features and the problems are fixed quickly
  • The team wants to satisfy their customers and solve their problems fast

What users dislike about Facebook Pixels Conversion API:

  • The app may not work correctly for some users
  • The customer support may not be responsive enough for some users
  • The installation process for the pixel may be difficult for some users

6. Facebook Pixel & TikTok Pixel

Facebook Pixel & TikTok Pixel - Track Multipixel, Google Ads Conversion & Conversions API'
  • Rating – 5.0 of 5 stars (27 reviews)
  • Pricing – Free plan available. 7-day free trial.

Shopify users can track their ad campaigns and ROAS with precision using OnePixel.

  • Support Conversion API – iOS 14 will no longer cause data loss effects due to the Conversion API, which means that you can collect the most comprehensive customer data.
  • 1-click Pixel Integration – Integrate as many social media platforms as you like!
  • Dynamic Audience Builder – The Facebook audience builder allows you to create a custom and lookalike audience of up to 20% of your total Facebook followers.

7. Flexify: Facebook Product Feed

Flexify: Facebook Product Feed - Extend your Facebook channel for enhanced product catalogs'
  • Rating – 4.3 of 5 stars (254 reviews)
  • Pricing – Free plan available. Additional charges may apply.

You can now use Flexify to sell through your own Facebook Shop – a digital storefront that is unified across Facebook and Instagram.

  • Improve product data quality – Flexify is a reliable and easy-to-use solution for fixing data quality issues with Facebook enhanced catalogs. Shopify’s data is too limited to be used for these catalogs, but Flexify can overcome this issue.
  • Enhance your Facebook channel – Flexify can build on and extend Shopify’s Facebook channel. It adds powerful features to enhance and augment your existing product catalog.
  • Open the hood when you need it – Flexify allows you to create catalogs from scratch using raw XML feeds. Our sync engine has been tested and is reliable, delivering data on a large scale since 2015.

Let’s now take a look at what users like and dislike about Flexify: Facebook Product Feed.

What users like about Flexify: Facebook Product Feed:

  • The app is easy to use and has a nice configuration panel.
  • The customer service is excellent and they respond within 24 hours.
  • Flexify helps you segment products in a way that resembles Shopify collections.
  • The app worked flawless at first, then one day all of our products disappeared on our Facebook shop.

What users dislike about Flexify: Facebook Product Feed:

  • The app can be difficult to configure properly, and if not installed correctly, can cause problems with a store’s Facebook shop
  • The customer service responses can be generic and unhelpful
  • The app may not always export all products correctly, causing products to be mislabeled or categorized incorrectly

8. Facebook & Instagram Auto Post

Facebook & Instagram Auto Post - Post Studio - Auto post products to Twitter & Pinterest'
  • Rating – 4.7 of 5 stars (723 reviews)
  • Pricing – Free plan available. 7-day free trial.

Auto Post Studio is an easy to use social media auto poster for Instagram, Facebook, Twitter & Pinterest, like Hootsuite but for your store, which takes just two minutes to set up. If you want to automate publishing your offers and products to your Facebook, Twitter, Pinterest & Instagram feeds on a daily basis, your social media management is about to get much easier!

  • Huge time saver! – You can now create, schedule, and send as many posts as you want to social media pages, based on your selected collections.
  • Easy social media automation – Just press play and we will automatically post products to your Facebook, Twitter, Instagram & Pinterest accounts + provide discounts.
  • Reach more customers daily – If you want to show off more products to your social media followers, then this is the app for you! With EZ Post, you can easily post to Facebook, Twitter, Instagram, and Pinterest every day.

Let’s now take a look at what users like and dislike about Facebook & Instagram Auto Post.

What users like about Facebook & Instagram Auto Post:

  • The app is easy to use and has a variety of features
  • The support team is responsive and helpful
  • The app is affordable
  • The app is convenient and user-friendly
  • The app looks good and is advertised well

What users dislike about Facebook & Instagram Auto Post:

  • The app may post images/posts to out of stock variations.
  • The images are not being padded after choosing padded on Instagram, they are still being cropped.
  • The app permission asks for your store orders information, including names, email addresses, phone numbers, physical addresses, geolocations, IP addresses, and browser user agents.

9. Instagram & Facebook marketing

Instagram & Facebook marketing - Social Media Manager, Marketing, LinkedIn, Twitter, Auto Post'
  • Rating – 4.8 of 5 stars (162 reviews)
  • Pricing – Free plan available

Onollo is a social media marketing tool that lets you automatically post content to your social media accounts. This can help you stay productive and focused on your marketing goals.

  • Smart Scheduling – Onollo’s AI algorithm will recommend the best time for your next post, so you don’t have to guess.
  • Autopilot (Magic Feature) – Resting is important. Posting while resting will help you reach your social media goals.
  • Product Postings – Publish your product catalog data with a few clicks, and drive organic traffic for free. Schedule for now and later.

10. Google Ads, Facebook Ads & SMS

Google Ads, Facebook Ads & SMS - All-in-One Marketing: Facebook Ads, Google Ads, Email, SMS &BI'
  • Rating – 4.6 of 5 stars (267 reviews)
  • Pricing – From $49/month. 14-day free trial. Additional charges may apply.

Welcome to AdScale. Our platform was designed to save you time and hassle by streamlining your marketing and advertising efforts. This way, you can focus on growing your business instead.

  • All-in-one Ads, Email, & SMS – All your marketing data and segments can be found in one platform. This includes customer data, BI dashboards, Google Ads, Facebook Ads, and email & SMS marketing.
  • Acquire more new customers – You can use customer data to create and run personalized ads on Google, Facebook, and Instagram. The ads will be created automatically, and AI optimization will be used to improve them constantly.
  • Win more repeat business – Send emails and SMS messages to customers based on their shopping profiles, the products they like, and when they are likely to buy next.

Let’s now take a look at what users like and dislike about Google Ads, Facebook Ads & SMS.

What users like about Google Ads, Facebook Ads & SMS:

  • The app is easy to use.
  • The app is effective.
  • The customer service is responsive.
  • The app is a good value.
  • The app is easy to set up.

What users dislike about Google Ads, Facebook Ads & SMS:

  • No cons found yet.

11. FBTrack ‑ Facebook Pixels App

FBTrack  Facebook Pixels App - Facebook Multiple Pixels - Conversions API Tracking'
  • Rating – 4.8 of 5 stars (117 reviews)
  • Pricing – $7.99/month. 7-day free trial.

Rephrase the above paragraph to include a focus on Facebook Pixel installation and tracking.Facebook Pixel installation and tracking is essential for maximizing profits from your Facebook Ads. Rephrase the above paragraph to include a focus on this process.

  • Conversions API Tracking – Facebook Conversions API can be used for more accurate reporting. It can track pixel events precisely, without the need for ad blockers.
  • Multiple Facebook Pixels – You can create multiple Facebook Pixels and Collection Facebook Pixels with few clicks. All with Server side tracking with Facebook CAPI
  • Collection Fb / Meta Pixels – Create collections of meta pixels that represent different aspects of your business. This will allow Facebook to optimize your campaigns more efficiently for maximum profit and better data segmentation.

Let’s now take a look at what users like and dislike about FBTrack ‑ Facebook Pixels App.

What users like about FBTrack ‑ Facebook Pixels App:

  • The interface is great and easy to use.
  • The conversion API is a lifesaver.
  • Customer support is top-notch.
  • Pixels are firing accurately.

What users dislike about FBTrack ‑ Facebook Pixels App:

  • No cons found yet.

12. Omega: Facebook Messenger Chat

Omega: Facebook Messenger Chat - Facebook Messenger, Live Chat, Instagram Bubble Chat'
  • Rating – 4.9 of 5 stars (404 reviews)
  • Pricing – Free plan available

Our chat plugin is integrated with Facebook Messenger, so you can easily communicate with your customers.

  • Be Fast And Easy – Instantly connect with your customers browsing your store through a live chat plugin.
  • Recover abandoned carts – If you have an unfinished order, please message our team so that we can take care of it for you.
  • Proactive and Powerful Widget – Introducing our new Instagram redirect service! With this service, you can easily and quickly change your Instagram url to match your website’s URL.Our new Instagram redirect service makes it easy for you to change your Instagram url to match your website’s URL.

13. TikTok Pixel & Facebook Pixel

TikTok Pixel & Facebook Pixel - Track TikTok Pixel, Facebook Pixel, Conversion API & FB Feeds'
  • Rating – 4.9 of 5 stars (27 reviews)
  • Pricing – Free plan available. 7-day free trial.

Zoex is a social media platform that connects users from various platforms.

  • Facebook Pixel Conversion API – Facebook server-side purchase tracking lets you take full advantage of your data. It’s fully integrated for the iOS 14 update, so you can track every purchase made on Facebook.
  • TikTok Pixel Conversion API – TikTok is a social media platform that allows users to create and share short videos. By using TikTok’s server-side tracking capabilities, you can improve your store’s accuracy by detecting user engagement and behavior across all of your channels.
  • Facebook Feed & Multi Pixels – Install multiple Facebook pixels & TikTok pixels with just one-click.With one click, you can install multiple Facebook pixels and TikTok pixels to help improve your Instagram shop or Facebook Catalog Ads.

14. TikTok, Insta & Facebook Pixel

TikTok, Insta & Facebook Pixel - Multiple Pixels, Conversion API, Catalog & Audience Builder'
  • Rating – 4.7 of 5 stars (455 reviews)
  • Pricing – From $29.99/month. 14-day free trial.

A data-based analytics platform designed to help you run better ad campaigns, increase ROI, and leverage data to take your Meta marketing program to the next level.

  • Meta, TikTok & Snapchat Pixel – The Facebook, TikTok and Snap pixels can be used to track sales and purchase events, as well as non-purchase events. The API can be used to track sales on the server side.
  • TikTok, Facebook Snap Reports – The Facebook attribution tool provides in-depth analytics on pixels, tags, collections, products, devices and even UTM-tags. Get detailed reports on your KPIs and hidden Facebook attribution here!
  • Catalog and Audience Manager! – Grow sales by creating high-converting remarketing campaigns. Create and manage active audiences and catalog feeds for hyper-performing ads.

Let’s now take a look at what users like and dislike about TikTok, Insta & Facebook Pixel.

What users like about TikTok, Insta & Facebook Pixel:

  • The customer service is responsive and helpful.
  • The app offers a lot of features for experienced marketers.
  • The app is easy to install and use.
  • The app is accurate and reliable.

What users dislike about TikTok, Insta & Facebook Pixel:

  • No cons found yet.

15. MultiPixel ‑ Facebook Pixels

MultiPixel  Facebook Pixels - Unlimited multiple Facebook pixels, Feeds, Audience Builders'
  • Rating – 3.9 of 5 stars (25 reviews)
  • Pricing – From $5.99/month. 10-day free trial.

With MultiPixel, you can easily set up multiple Facebook pixels for backup, safety and peace of mind, as well as must-have tools to help you scale profitably and fast.

  • FB Pixel Secure Backup & More – You can easily manage multiple Facebook pixels across different niches or in risky ad accounts, ensuring your data is always safe.
  • Scale Profitably. Fast. – With our advanced features, you can scale your campaigns to fit any size audience.
  • Set up in minutes – You can create an easy-to-understand dashboard that makes sense in minutes, not hours.

16. Pixelio Multi Facebook Pixels

Pixelio Multi Facebook Pixels - Track & sync multiple Facebook pixel, Add & manage backups...'
  • Rating – 4.9 of 5 stars (14 reviews)
  • Pricing – $6.99/month. 7-day free trial.

Facebook Pixel is an app that helps you add and manage multiple Facebook pixels.

  • Track Multiple Facebook Pixels – To track traffic and conversions from Facebook, you can use multiple Facebook Pixel IDs.
  • One click Facebook pixel setup – Manage multiple pixel tracking data in one click using our easy-to-use platform.
  • Easy to use – Track all conversion events based on each individual Product. Never miss a FB pixel sale, even outside of Shopify.

Next steps

There you have it! The best Shopify facebook apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Facebook apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

Know someone who might find this useful? Do share :)
Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

Articles: 347