Top 10 Best Email Templates Apps for Shopify [Updated September 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Email Templates apps for Shopify to help you get started.

Also check: Top 11 Best Email Popup Apps for Shopify

Best Shopify Email templates Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Email Templates apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and our take based on the user reviews carefully to find the Shopify app that’s right for you.

1. OrderlyEmails: Email Templates

OrderlyEmails: Email Templates - Design your email notifications to match your brand and site'
  • Rating – 5.0 of 5 stars (674 reviews)
  • Pricing – Free to install. Additional charges may apply.

OrderlyEmails is an email design tool that helps you customize each Shopify email template that is sent to your customers after every sale.

  • Professional email templates – Upgrade your Shopify email templates with professional and beautiful designs that are easy to customize.
  • Branded, customizable emails – You can easily customize your logo, colors, and fonts with a single click using the Magic Designer. You can also apply discounts, product recommendations, and upsells after purchase.
  • Works globally – try for free – Test drive our email templates before you buy them. They are designed for international stores with support for multiple currencies, quick translation, and sales tax settings.


Based on customer reviews, OrderlyEmails: Email Templates is an app worth the money. It is simple to use and efficient, with customer service that is always top notch.

2. Seguno: Email Marketing

Seguno: Email Marketing - Email marketing newsletter, abandoned cart, & email templates.'
  • Rating – 4.9 of 5 stars (880 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Seguno is the top-rated email solution designed specifically for Shopify. Other apps that serve all types of commerce platforms or businesses can slow you down. Seguno was built to save you time.

  • Feel at home inside Shopify – Email marketing is easy to use inside your Shopify Admin, Mobile App, and Marketing campaigns. You can design emails in minutes without having to worry about scripts or theme mods.
  • Save time via email automation – Easily manage your email marketing with sophisticated technology – built-in best practices and one-click automations. This lets you spend more time on your business.
  • Grow sales with great emails – This app was built specifically for Shopify. It has features like unique discount codes, conversion tracking, countdown timer, abandoned cart emails, and templates.


Based on customer reviews, Seguno: Email Marketing App is a great app that is easy to use and has helped generate sales.

3. Email Template & Flows

Email Template & Flows - Email Templates & notification over Klaviyo, Email Marketing'
  • Rating – 5.0 of 5 stars (3 reviews)
  • Pricing – Price: Free

With RetainIQ, you can send personalized SMS or WhatsApp messages to customers who have abandoned their carts. This conversational interface makes it easy to boost conversions in the short term and generate recurring sales by upselling customers with additional packs, answers to questions and more!

  • Just one email doesnt work – Not everyone is checking their email. Improve cart recovery through Email, SMS and WhatsApp sequences from a single app over Klaviyo.
  • Get pre-tested templates – We have tested all the messages and subject lines across channels, so you can get up and running with confidence.
  • Optimizations on auto-pilot – Stay constantly optimized with RetainIQ’s intelligent A/B testing. Our data-driven optimizations will keep your flow running smoothly, regardless of consumer behavior.

4. SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email - Email & Text Marketing, SMS Automation and Abandoned Carts'
  • Rating – 4.8 of 5 stars (2537 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Yotpo is a SMS & email marketing and automations app trusted by thousands of Shopify and Shopify Plus businesses.

  • Build Your Subscriber List – Create SMS and email marketing lists with our pop-up templates, email converter, social and keyword opt-ins, and incentivized sign-up offers.
  • Drive Sales on Autopilot – Use Email Automations to support your SMS Flows for abandoned cart recovery, customer winback, and welcome series. This will increase sales.
  • Combine Email & SMS Campaigns – Create email and text message campaigns at scale with our SMS & email template library. Send MMS campaigns and sync your Shopify and Yotpo data.


Based on customer reviews, SMSBump: SMS Marketing & Email Marketing is a great app that provides 24/7 customer service. The app is easy to use, and the customer service is quick and helpful.

5. Upsell—Pop Ups—Email Marketing

UpsellPop UpsEmail Marketing - One-Click UPSELL Cart/Checkout, SMS, Newsletter, Pop Up Window'
  • Rating – 5.0 of 5 stars (1741 reviews)
  • Pricing – Price: Free

Book a demo call in English, Spanish, or through the “View demo store” button above.

  • Activate One-Click Upsells – One App: One-Click Checkout Page (no re-entering payment), ONE Upsell Bundles/Cross Sell/Sweet Upsell Recommendations & Upsale A/B Testing.
  • Automate SMS/Email Marketing – SMS Text Marketing, Abandoned Cart Recovery/Thank You Email Template/Abandonment Protector/Shopify Email List/Segment Sync Klaviyo/Mailchimp.
  • Add Sales, Pop Ups & Rewards – Pop Up Window (Sign-Up Form), Phone/Birthday/Email Capture, Spin Wheel Popup/Smart Gift Card/Coupon Code, Buy X Get Y, Buy One Get One Store.


Based on customer reviews, Upsell—Pop Ups—Email Marketing seems to be a great app with excellent features, but some customers have reported troubles with setting up the popup. If youre having trouble getting it to work, give customer support a call and they should be able to help. Overall, this is an excellent app that offers great value for the price.

6. Back in Stock ‑ Restock Alerts

Back in Stock  Restock Alerts - Auto-email; popup alerts; restocked notification; SMS'
  • Rating – 4.9 of 5 stars (204 reviews)
  • Pricing – Free plan available. Additional charges may apply.

We know how important it is for you to keep your customers happy, so we’re always working to keep products in stock. We also use back-in-stock alerts to notify your customers when this happens. If you have any feedback, please don’t hesitate to reach out!

  • Drive more sales – Recover those customers who left your store empty-handed with email campaigns that send them back in stock, help you get sales back and increase revenue.
  • Send automatic restock alerts – You can automatically send back in stock emails to your customers with totally customized email templates.
  • Easy and quick setup – With our simple one-click setup, you can get your email campaign up and running in no time.


Based on customer reviews, Back in Stock ‑ Restock Alerts for Fashion Brands is a great app that helps manage restock notifications for fashion brands. It is easy to use and has excellent customer service. Overall, it is a great app that provides an essential service for fashion brands.

7. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS - Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up'
  • Rating – 4.7 of 5 stars (4435 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Omnisend is an email and SMS marketing platform used by 70,000+ ecommerce merchants who want to increase sales. Plus, our marketing automation platform has a G2 ease-of-use rating, which means it’s very easy to use.

  • All-In-One Ecommerce Marketing – Our one-click Shopify integration makes it easy to migrate your data. Plus, our ready-made email templates and workflows will get you up and running quickly.
  • Drive Sales on Autopilot – Every sequence you need to welcome, recover abandoned carts, upsell, reactivate & engage your customers by email, SMS & push notification.
  • Start Free, Use Everything! – benefit from email marketing, SMS and push notifications on any plan. Gain full access to all features so you can start growing your business. No trial period required.


Based on customer reviews, Omnisend Email Marketing & SMS is a good email platform that requires a lot of work just to integrate with your existing Shopify forms. Want to send a lead magnet based on a shopify form? Good luck. Subscribers from all forms are lumped into one source. Calling this made for Shopify is using a VERY broad brush. Want to embed a form? You get one line. Thats it. Otherwise it has to be a pop-up or landing page. I have requested help to get my store connected and it finally is, but thats because I researched and added my own code. I still cant distinguish which form an email came from so I know which automation to send. Their help desk responds quickly, but its cursory and they tell you the right department will help you in a few days. Its been a few weeks and I cant get basic questions answered. Its useless to me and Im moving on

8. AVA Email Marketing,SMS,Pop up

AVA Email Marketing,SMS,Pop up - SMS, Email Marketing, Popups, Klaviyo, Privy, Mailchimp alt'
  • Rating – 4.9 of 5 stars (648 reviews)
  • Pricing – Free to install. Additional charges may apply.

You can order confirmation emails, shipping confirmation emails, and welcome customers emails.

  • Automation flows: Emails, SMS – Increase sales by using Abandoned Cart Email/SMS, Browse Abandonment Email, Welcome Email/SMS, Cross-sell, Up-sell Emails/SMS, and Winback.
  • Various Email Templates – You can easily create email campaigns using pre-existing templates from Klaviyo, Omnisend, or Mailchimp without any coding or design skills required.
  • Collect leads, boost sales – Show Exit-intent Popups (pop ups) or exciting Spin to Win. Easily capture visitors’ emails and turn them into purchases with appealing offers.


Based on customer reviews, AVA Email Marketing,SMS,Pop up is a very effective and easy to use email marketing app. Its definitely a good choice for anyone looking for an efficient way to send out automated emails. The app offers a wide range of pre-defined automation features as well as the ability to create your own custom scripts. Furthermore, the customer service is excellent – responding quickly and accommodating any queries or problems you may have.

9. MailerLite Email Automation

MailerLite Email Automation - Build pro email templates, pop-ups, capture leads and more'
  • Rating – 1.0 of 5 stars (1 reviews)
  • Pricing – Free plan available. 30-day free trial.

MailerLite is an easy-to-use email marketing platform with professional deliverability and useful integrations.

  • Automation – Create stronger relationships with your customers by sending them highly-relevant emails triggered by their recent purchases. This will encourage them to come back and make more purchases.
  • Pop-ups and landing pages – Generate subscribers by using pop-ups and landing pages that encourage visitors to sign up for your newsletters and promotions.
  • Product import – Import products from your Shopify store into MailerLite with seconds.

10. Back In Stock: Customer Alerts

Back In Stock: Customer Alerts - Notify: back in stock, abandoned cart, price drop, preorders'
  • Rating – 4.8 of 5 stars (610 reviews)
  • Pricing – Free plan available. 14-day free trial. Additional charges may apply.

If your blog or social media profile has generated some serious interest, you’ll want to maximize that exposure and send a surge of visitors to your store in moments. But what if your inventory sells out? The last thing you want is to lose out on sales. With Back in Stock, you won’t need to worry about that – we’ll keep track of the latest stock and send you notifications when it’s back in stock.

  • Push Notification, Email & SMS – Customers can sign up to receive automated notifications (e.g. email, SMS text), when a store product is back in stock.
  • Multilanguage Support – Gets your test marketing campaign up and running in all Shopify store languages, including sign-up forms, buttons & email templates (powered by Liquid), to expand your reach.
  • Easy to Customize and Setup – Install our software in minutes – no programming required. We support any custom theme – personalize or create your own buttons with our JavaScript API.


Based on customer reviews, Back In Stock: Customer Alerts delivers on its promise of product-specific notifications when items go out of stock. Its user-friendly interface and helpful customer service make it an ideal choice for businesses with a large customer base.

Next steps

There you have it! The best Shopify email templates apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Email Templates apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

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Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

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