Top 10 Best Email Marketing Apps for Shopify [Updated September 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Email Marketing apps for Shopify to help you get started.

Also check: Top 10 Best Email Apps for Shopify

Best Shopify Email marketing Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Email Marketing apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and our take based on the user reviews carefully to find the Shopify app that’s right for you.

1. Seguno: Email Marketing

Seguno: Email Marketing - Email marketing newsletter, abandoned cart, & email templates.'
  • Rating – 4.9 of 5 stars (880 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Seguno is the top-rated email solution built exclusively for Shopify. Running a shop means time is your most valuable asset. Other apps that serve all commerce platforms or the enterprise will slow you down. Seguno was built to save you time.

  • Feel at home inside Shopify – Send email marketing right from your Shopify Admin, Mobile App, and Marketing campaigns. Create emails in minutes without any scripts or theme mods.
  • Save time via email automation – Email marketing technology is sophisticated and easy to use with built-in best practices and one-click automations. This means more time for your business.
  • Grow sales with great emails – This tool is specifically designed for Shopify, and features features like unique discount codes, conversion tracking, countdown timer, abandoned cart emails, and templates.


Based on customer reviews, Seguno: Email Marketing is a great app that is easy to use and has helped generate sales.

2. Upsell—Pop Ups—Email Marketing

UpsellPop UpsEmail Marketing - One-Click UPSELL Cart/Checkout, SMS, Newsletter, Pop Up Window'
  • Rating – 5.0 of 5 stars (1741 reviews)
  • Pricing – Price: Free

View a demo call in English, Espaol or through the “View demo store” button above.

  • Activate One-Click Upsells – ONE App: One-Click Checkout Page (no re-entering payment), ONE Upsell Bundles/Cross Sell/Sweet Upsell Recommendations & Upsale A/B Testing.
  • Automate SMS/Email Marketing – SMS Text Marketing, Abandoned Cart Recovery/Thank You Email Template/Abandonment Protector/Shopify Email List/Segment Sync Klaviyo/Mailchimp.
  • Add Sales, Pop Ups & Rewards – Pop Up Window (Sign-Up Form): Phone/Birthday/Email Capture, Spin Wheel Popup/Smart Gift Card/Coupon Code, Buy X Get Y, Buy One Get One Store.


Based on customer reviews, Upsell—Pop Ups—Email Marketing seems to be a great app with helpful customer support. However, its not perfect and some people had difficulties getting it to work. If youre having trouble setting it up, reach out to the customer support team for help. Overall, this is an app worth trying if you want to add popup and email marketing into your store.

3. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS - Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up'
  • Rating – 4.7 of 5 stars (4435 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Omnisend is an Email & SMS marketing platform used by over 70,000 ecommerce merchants who want to increase sales. Plus, our marketing automation platform has a G2 ease-of-use rating, making it a popular choice among merchants.

  • All-In-One Ecommerce Marketing – There is an easy Shopify integration, as well as data migration options if you need them. Plus, we provide ready-made email templates and workflows so you can get started quickly.
  • Drive Sales on Autopilot – You will get everything you need to welcome, recover abandoned carts, upsell, and engage your customers by email, SMS, and push notifications.
  • Start Free, Use Everything! – Gain the benefits of email marketing, SMS and push notifications on any plan. Gain access to all features so you can start growing your business. There is no trial period required.


Based on customer reviews, Omnisend Email Marketing & SMS is a reliable email platform that requires a lot of work to integrate with your existing Shopify forms. However, it has many great features and the customer service is helpful and quick.

4. Automizely Email Marketing&SMS

Automizely Email Marketing&SMS - Email marketing, SMS, popup, upsell, cross-sell, coupons, bars'
  • Rating – 4.9 of 5 stars (5219 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Automate your marketing efforts with Automate Marketing, an all-in-one eCommerce marketing automation platform that empowers brands to drive leads, customer engagement, and sales with the help of world-class sales and marketing tools. Our intuitive portal makes it easy to use email and SMS marketing, as well as other advanced tools like AI-powered product recommendations, countdown timers, and promotional bars. Plus, everything is ready to use without any tech expertise or assistance.

  • 1 unified app to save effort – Reduce the number of marketing apps you need by using email, SMS, popups, bars, recommendations & campaign insights in one place.
  • Automated flows that scale – Segment your audience and create customized automated flows for emails and SMSs based on customers’ shopping behavior. This will help engage them more effectively and increase conversions.
  • Easy-to-use, no-code tools – The editor has a drag-and-drop interface, pre-built templates, and growth toolkits to help you focus on what’s important for your growth. No tech team or expertise is required.


Based on customer reviews, Automizely Email Marketing&SMS is a great app for automating your store and reaching customers easily. However, the after-sales support is not up to the mark.

5. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS - Email, SMS, and more - a unified customer platform'
  • Rating – 4.1 of 5 stars (1609 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Klaviyo is a customer platform that gives your online brand direct ownership of customer data and interactions. This allows you to turn transactions with customers into productive long-term relationships at scale. The Klaviyo database integrates seamlessly with your tech stack, giving you the full story on every customer that visits — what makes them click, what makes them bounce, and what makes them buy.

  • Sync all your Shopify data – Get the complete story on every customer that visits your website. We’ll track which pages are attracting customers, which pages are causing them to bounce, and what items they buy. This gives you invaluable insights into what’s working on your site and what needs improvement.
  • Super-specific segmentation – Use emails and SMS to send targeted messages based on customers’ recent shopping behavior, products they like, and even when they’re likely to buy next.
  • Self-sending messages – You can easily create automated flows for welcome emails, price drop alerts, browse abandonment flows, cart reminders, and more with our dozens of built-in automation options.


Based on customer reviews, Klaviyo: Email Marketing & SMS is an excellent tool for increasing business growth and engagement. With its easy-to-use design, powerful features, and helpful tutorials, Klaviyo is perfect for any small to medium sized business. Its only downside is that there are occasional bugs with account registrations and updates, but these issues are usually resolved quickly. Overall, Klaviyo: Email Marketing & SMS is a reliable and highly effective marketing tool that should not be ignored by businesses of all sizes.

6. AVA Email Marketing,SMS,Pop up

AVA Email Marketing,SMS,Pop up - SMS, Email Marketing, Popups, Klaviyo, Privy, Mailchimp alt'
  • Rating – 4.9 of 5 stars (648 reviews)
  • Pricing – Free to install. Additional charges may apply.

You can order confirmation emails, shipping confirmation emails, and welcome customers emails.

  • Automation flows: Emails, SMS – Increase your sales by using Abandoned Cart Email/SMS, browsing Abandonment Email, sending Welcome Email/SMS, cross-selling and up-selling emails/SMS, and more.
  • Various Email Templates – You can use pre-made email marketing templates without any coding or design skills. Klaviyo, Omnisend, and Mailchimp are all available as alternatives.
  • Collect leads, boost sales – You can show Exit-intent Popups (pop ups) or exciting Spin to Win. Easily capture visitors’ emails and convert them to buy with appealing offers.


Based on customer reviews, AVA Email Marketing,SMS,Pop up App is a good app for email automation. It is easy to use andsetup, has good customer service, and is overall reliable.

7. Shopify Email

Shopify Email - Email marketing made for commerce'
  • Rating – 4.1 of 5 stars (918 reviews)
  • Pricing – Free to install. Additional charges may apply.

Connect with your customers and build long-term relationships with Shopify’s own email marketing tool.

  • Easily design emails – Create beautifully branded emails in minutes with our easy-to-use editor and all the customization you need to make your brand shine.
  • No coding experience required – Anyone can be an email expert with our pre-built templates that showcase products, prices, and more. This gives you the ability to promote your products online without any additional design or programming work.
  • Manage campaigns in Shopify – Create, send, and track campaigns from within Shopify. You can trust us to run and grow your business.


Based on customer reviews, Shopify Email is a substandard app that is difficult to use and offers poor editing capabilities. Avoid using this app if possible and stick to Klaviyo for better quality email templates and easier editing.

8. Email Marketing Newsletter SMS

Email Marketing Newsletter SMS - SmartrMail: Newsletter, Pop up, SMS, Email Marketing, Klaviyo'
  • Rating – 4.9 of 5 stars (486 reviews)
  • Pricing – Free plan available. 15-day free trial. Additional charges may apply.

SmartrMail is the smartest way to send email marketing campaigns to your customers. You can drive more conversions by using better series of emails and SMS. Combine Newsletters, Automations and SMS Marketing to supercharge your sales.

  • Easily automate Emails & SMS – All best practice email automation is pre-installed. You can easily enable your welcome emails, abandoned cart emails, and win-back emails in a single click!
  • Pop up & Newsletter Template – Quickly send email and SMS messages with pre-generated email templates and products from your store’s theme in a click!
  • Fully featured email marketing – Klaviyo offers a complete Shopify email marketing solution including newsletters, automation, SMS/text messages, segmenting customers based on behavior, pop-ups, and forms.


Based on customer reviews, Email Marketing Newsletter SMS is a decent email marketing platform that has a wide range of features to help small businesses with their newsletter campaigns. However, there are some issues with the app that need to be addressed, such as the fact that it can take up to 24 hours for an account to be approved and the difficulties experienced by customers in getting in touch with customer service. Overall, Email Marketing Newsletter SMS is a good option for businesses looking for a comprehensive email marketing solution that is affordable and easy to use.

9. Mailchimp: Email Marketing

Mailchimp: Email Marketing - Drive traffic and sales with email and marketing automation'
  • Rating – 3.4 of 5 stars (458 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Mailchimp is the all-in-one email marketing and automation platform used by entrepreneurs to grow their brand and business.

  • Drive sales with automations – Generate more orders than email alone with automated welcome, abandoned cart, and re-engagement emails.
  • Leverage AI-powered insights – Get real-time recommendations to boost engagement and drive sales – powered by data from 12 billion daily emails.
  • Start for free, grow for less – Try our powerful slate of marketing and design tools for free to see how Mailchimp can help your growth.


Based on customer reviews, Mailchimp: Email Marketing is easy to use and integrates well with Shopify, however it has been reported that spam was being sent to customers.

10. ActiveCampaign CXA

ActiveCampaign CXA - ActiveCampaign: Customer Experience & Marketing Automation'
  • Rating – 4.5 of 5 stars (376 reviews)
  • Pricing – From $70/month. 14-day free trial.

ActiveCampaign is trusted by eCommerce merchants around the world to deliver 1:1 messages across your channels and customer lifecycle to drive growth.

  • Automatic Customer Nurture – Reach and engage customers across the customer lifecycle with content that is relevant to them, building relationships in the process.
  • Drive Conversions – Use purchase-driven data to send 1:1 marketing emails and SMS messages that will motivate repeat buyers.
  • Works smarter, not harder – Create a powerful stack of Shopify stores and favorite apps in minutes with pre-built integrations. From there, you can focus on doing more with less time.


Based on customer reviews, ActiveCampaign CXA is a great CRM tool that is perfect for automating marketing campaigns. The pricing is fair, and the customer service is top-notch. However, some users find the app to be too expensive, and there are limitations to the forms available within it.

Next steps

There you have it! The best Shopify email marketing apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Email Marketing apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

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Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

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