Top 16 Best Email Apps for Shopify [Updated August 2022]

Shopify is one of the most popular eCommerce platforms out there and for good reason. It’s easy to use, has a ton of features, and is very scalable. But once you set up your Shopify store, you need to find the best apps to really make it work for you. So we’ve done the legwork and shortlisted the best Email apps for Shopify to help you get started.

Best Shopify Email Apps Of 2022

With so many apps out there, it can be tough to know which ones are the best. So here’s a list of the best Shopify Email apps to help you grow and scale your business more efficiently. Each of these apps has its own unique set of features and benefits, so be sure to read through the descriptions and their pros and cons carefully to find the Shopify app that’s right for you.

1. Shopify Email

Shopify Email - Email marketing made for commerce'
  • Rating – 4.2 of 5 stars (915 reviews)
  • Pricing – Free to install. Additional charges may apply.

Connect with your customers and build relationships with Shopifys email marketing tool.

  • Easily design emails – Create beautifully branded emails in minutes with our drag-and-drop editor and all the customization you need to make your brand stand out.
  • No coding experience required – Anyone can be a great email marketer with our pre-built templates. You can showcase products, prices, and more, directly from your store.
  • Manage campaigns in Shopify – Shopify offers a powerful platform for managing campaigns, all from within the platform you trust to run and grow your business.

2. Seguno: Email Marketing

Seguno: Email Marketing - Email marketing newsletter, abandoned cart, & email templates.'
  • Rating – 4.9 of 5 stars (875 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Seguno is the best email solution for Shopify merchants. It was designed exclusively for Shopify, and it speeds up your workflow.

  • Feel at home inside Shopify – Shopify has integrated marketing automation right inside your eCommerce platform, making it easy to create, send, and track email campaigns.
  • Save time with automations – The technology is sophisticated and effortless to use, thanks to best practices and one-click automations. This allows the business more time for its important tasks.
  • Grow your sales – A commerce-only website features exclusive discounts for customers that personalize their marketing messages. This helps grow revenue while protecting profits.

3. SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email - Email & Text Marketing, SMS Automation and Abandoned Carts'
  • Rating – 4.8 of 5 stars (2396 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Yotpo’s SMSBump app is a great way to automate your SMS and email campaigns. It’s trusted by businesses like Princess Polly, Soludos, and Volcom.

  • Build Your Subscriber List – Make a list of people you want to market to with SMS & Email Marketing, and use our pop-up templates, email converter, social and keyword opt-ins, and incentivized sign-up offers to create a mailing list.
  • Drive Sales on Autopilot – Create email automations that support your SMS flows for abandoned cart recovery, customers winback, and welcome series.
  • Combine Email & SMS Campaigns – Send email & text message campaigns at scale with an SMS & email template library. Sync your Shopify and Yotpo data to create powerful customer engagements.

Let’s now take a look at what users like and dislike about SMSBump: SMS Marketing & Email.

What users like about SMSBump: SMS Marketing & Email:

  • The customer service is amazing
  • The app is very user-friendly
  • The ability to import lists is a huge convenience
  • The app is very effective in increasing traffic and sales

What users dislike about SMSBump: SMS Marketing & Email:

  • No cons found yet.

4. Upsell,Pop Ups,Email Marketing

Upsell,Pop Ups,Email Marketing - One-Click Upsell Checkout+Upsell Cart+Upsell Newsletter+Pop Up'
  • Rating – 5.0 of 5 stars (1495 reviews)
  • Pricing – Price: Free

The OneStore platform integrates 18 powerful conversion and marketing tactics to create a more personalized customer experience.

  • Powerful Post-Purchase Upsells – The One-Click Checkout Page offers a streamlined way to purchase items, with no need to re-enter payment details. Upsell offers may be presented on the Thank You Page, along with recommendations for other items frequently bought together.
  • Automate Email & SMS Marketing – If you’re looking to recover abandoned carts, send thank-you emails, or create newsletters and A/B tests, then Shopify Email List is the app for you. With SMS/Email Newsletter Popup, you can easily create beautiful popups to capture email addresses and send SMS text messages.
  • Offer Coupon Codes & Giftcards – The Sales Pop Up Window is a great way to capture leads with a spin wheel popup. You can collect phone numbers, birthdays, and email addresses. Smart coupons allow you to offer deals like buy one get one or buy X get Y.

Let’s now take a look at what users like and dislike about Upsell,Pop Ups,Email Marketing.

What users like about Upsell,Pop Ups,Email Marketing:

  • The app is easy to use and offers a variety of features.
  • The customer service is responsive and helpful.
  • The app is free to use.
  • The app is available for a wide range of devices.
  • The app is available in multiple languages.

What users dislike about Upsell,Pop Ups,Email Marketing:

  • Some users find the app confusing and difficult to use
  • Email deliverability can be an issue
  • The app can be expensive for some users

5. OrderlyEmails: Email Templates

OrderlyEmails: Email Templates - Design your email notifications to match your brand and site'
  • Rating – 5.0 of 5 stars (671 reviews)
  • Pricing – Free to install. Additional charges may apply.

OrderlyEmails is a tool that helps you design email templates for each email that Shopify sends for your store. For example, you can use OrderlyEmails to customize the order confirmation email template that is sent to customers after every sale.

  • Professional email templates – Shopify Email Templates can be easily customized with beautiful and professional designs, without the need for coding or design skills.
  • Branded, customizable emails – You can customize your logo, colors, and fonts with just one click using the Magic Designer! You can also add post-purchase discounts, product recommendations, and upsells.
  • Works globally – try for free – Email templates designed for international stores. Supports multi-currency, quick translation, sales tax settings & more.Try before you buy.

Let’s now take a look at what users like and dislike about OrderlyEmails: Email Templates.

What users like about OrderlyEmails: Email Templates:

  • The app is great for creating professional email notifications
  • The app is easy to use with a simple interface
  • The app is perfect for aligning with the look and feel of a website
  • The one time price is good value
  • The app can be easily customized to suite a store’s needs

What users dislike about OrderlyEmails: Email Templates:

  • The app doesn’t work properly and it took the owner days to respond to my request.
  • The customer service is lacking
  • Now the app is mysteriously working without my knowledge.

6. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS - Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up'
  • Rating – 4.7 of 5 stars (4376 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Omnisend is an email and SMS marketing platform used by 70,000+ ecommerce merchants to increase sales. Plus, our marketing automation platform has a G2 ease-of-use rating, making it easy for merchants to use.

  • All-In-One Ecommerce Marketing – Our Shopify integration makes it easy to add your store to our platform, and our data migration services will help you get up and running in no time. Plus, we have pre-made email templates and workflows to make getting started easy.
  • Drive Sales on Autopilot – How can you welcome, recover abandoned carts, upsell, reactivate & engage your customers by email, SMS & push notifications?
  • Start Free, Use Everything! – Get the benefits of email, SMS and push notifications with any plan. No trial period.

7. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS - Email, SMS, and more - a unified customer platform'
  • Rating – 4.2 of 5 stars (1589 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Klaviyo is a customer engagement platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits, including what makes them click, what makes them bounce, and what makes them buy.

  • Sync all your Shopify data – What makes a customer click on your website, bounce off of it, and eventually buy from you?
  • Super-specific segmentation – Send an email or SMS based on customers’ recent shopping behavior, products they like, and even when they’re likely to buy next.
  • Self-sending messages – With Shopify, you can create customizable automations to help you run your business more efficiently.

8. AVA Email Marketing,SMS,Pop up

AVA Email Marketing,SMS,Pop up - SMS, Email Marketing, Popups, Klaviyo, Privy, Mailchimp alt'
  • Rating – 4.9 of 5 stars (587 reviews)
  • Pricing – Free to install. Additional charges may apply.

Your welcome email should include a link to your shop’s homepage, where customers can find information about your products and checkout. You should also send out shipping confirmation emails once a customer has ordered to ensure they receive their purchase in a timely manner.

  • Automation flows: Emails, SMS – How can you increase your sales through Abandoned Cart Email/SMS? There are a variety of methods you can use to increase your sales through Abandoned Cart Email/SMS. Some examples include cross-selling and up-selling, as well as winback and retention emails.
  • Various Email Templates – Some of the most popular email marketing platforms include Klaviyo, Omnisend, and Mailchimp. These platforms are easy to use and don’t require any coding or design skills.
  • Collect leads, boost sales – Create exit-intent popups to capture visitors’ emails and convert them into lucrative offers.

Let’s now take a look at what users like and dislike about AVA Email Marketing,SMS,Pop up.

What users like about AVA Email Marketing,SMS,Pop up:

  • The app is very easy to use
  • The customer service is excellent
  • The reviews and photos are easily accessible
  • The app can be customized to meet specific needs

What users dislike about AVA Email Marketing,SMS,Pop up:

  • The app is not intuitive and difficult to use
  • The emails sent out do not always go through
  • The codes generated by the app are not always accurate

9. Automizely Email Marketing&SMS

Automizely Email Marketing&SMS - Newsletter, SMS, Email pop up, Abandoned Cart,Upsell, Livechat'
  • Rating – 4.9 of 5 stars (5172 reviews)
  • Pricing – Free plan available. Additional charges may apply.

With Automizelys integration with Shopify, you can generate leads, automate email marketing, and drive more conversions.

  • Automate Your Email Marketing – Automated marketing can help you communicate with customers and keep them engaged. This includes newsletters, welcome emails, abandoned cart emails, and more.
  • Sell More With Powerful Popups – Get your web traffic locked in with irresistible offers they can’t refuse.
  • All-In-One App – Get powerful and persuasive elements to your page including social proof, shipping bar, and trust badges in just minutes.

10. Email Marketing Newsletter SMS

Email Marketing Newsletter SMS - SmartrMail: Newsletter, Pop up, SMS, Email Marketing, Klaviyo'
  • Rating – 4.9 of 5 stars (473 reviews)
  • Pricing – Free plan available. 15-day free trial. Additional charges may apply.

Check out our free migration package today to get started with your migration. We’ll migrate your subscriber lists and existing email automations for free, and we’ll also provide a setup call to help you get started. Plus, you can take advantage of our 30% first 6 months offer.

  • Easily automate Emails & SMS – Your welcome email, abandoned cart email and win-back email automation can be enabled in a click!
  • Pop up & Newsletter Template – Send emails and SMS in minutes with free email templates automatically generated from your stores theme and add your products in a click! Rephrase the above paragraph: Send emails and text messages quickly with pre-made templates based on your store’s theme. Simply add products to complete the message in a few clicks!
  • Fully featured email marketing – Shopify offers a newsletter, automation, SMS, segmentation, pop up, form and more as an email marketing solution.

11. Flowio: Email, Popup, SMS

Flowio: Email, Popup, SMS - Email & SMS Marketing, Pop Up, Live Chat. Klaviyo, Privy...'
  • Rating – 5.0 of 5 stars (409 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Start now for FREE with UNLIMITED CONTACT!You can start contact with anyone today for free.

  • Grow Your Email Subscribers – Capture your visitors’ emails with stunning pop-ups when they first enter or when they try to leave your website.
  • Convert with Email & SMS – Use automation to increase sales when you’re sleep deprived.Send hyper-targeted emails & SMS messages based on users’ behaviors and interests in specialty areas. This will help you make more sales even when you’re tired.
  • Support & Upsell by Live Chat – Mailchimp & Klaviyo alt. is a great way to get automated chat messages based on users’ behaviors to provide instant support and turn them into happy buyers.

Let’s now take a look at what users like and dislike about Flowio: Email, Popup, SMS.

What users like about Flowio: Email, Popup, SMS:

  • The customer support is always there to assist you.
  • The app is easy to use.
  • The design of the app is good.
  • There are some questionable parts, which the customer service team fixes quickly.

What users dislike about Flowio: Email, Popup, SMS:

  • The app is easy to use but there are a few flaws
  • The customer service is great but it could be better organized
  • The font options are limited and the design could be improved

12. Mailchimp: Email Marketing

Mailchimp: Email Marketing - Drive traffic and sales with email and marketing automation'
  • Rating – 3.4 of 5 stars (456 reviews)
  • Pricing – Free plan available. Additional charges may apply.

Mailchimp is a great tool for entrepreneurs to use for email marketing and automation. It is used by millions of people around the world to grow their businesses.

  • Drive sales with automations – Generate more orders through automated welcome, abandoned cart, and re-engagement emails.
  • Leverage AI-powered insights – Get personalized recommendations to boost engagement and drive sales – powered by data from 12 billion daily emails.
  • Start for free, grow for less – Mailchimp can help you to grow your business by providing powerful marketing and design tools.

13. Back in Stock ‑ Restock Alerts

Back in Stock  Restock Alerts - Auto-email; popup alerts; restocked notification; SMS'
  • Rating – 4.9 of 5 stars (163 reviews)
  • Pricing – Free plan available. Additional charges may apply.

If you have any feedback, please do not hesitate to contact us. We want to make sure that your customers are happy!

  • Drive more sales – Help you get those sales back and increase revenue by sending customers back in stock emails.
  • Send automatic restock alerts – Customized email templates will automatically send back to your customers with new messages that are specific to their individual needs.
  • Easy and quick setup – With one-click setup, your product page will have the EMAIL button automatically added.

Let’s now take a look at what users like and dislike about Back in Stock ‑ Restock Alerts.

What users like about Back in Stock ‑ Restock Alerts:

  • The customer service response time is great!
  • Nona immediately signed on and was patient while we troubleshooted the error together.
  • The customization options for it is pretty good but Id like a bit more control (eg the fonts in the popup).
  • Very decent for a free app though!

What users dislike about Back in Stock ‑ Restock Alerts:

  • The customer service response time is great! Nona immediately signed on and was patient while we troubleshooted the error together.
  • The customization options for it is pretty good but Id like a bit more control (eg the fonts in the popup).
  • Very decent for a free app though!

14. Privy ‑ Pop Ups, Email, & SMS

Privy  Pop Ups, Email, & SMS - Email Marketing, SMS, Pop Ups, Cross Sell, Banners & Bars'
  • Rating – 4.6 of 5 stars (24792 reviews)
  • Pricing – Free plan available. 15-day free trial. Additional charges may apply.

Privy is a trusted e-commerce tool that helps businesses improve website conversion, grow their email & SMS lists, and drive more sales.

  • Grow your Email & SMS list – Increase your contacts database by giving people the opportunity to win prizes for signing up and texting you.
  • Increase online sales faster – Convert your Email and SMS list into a powerful marketing tool to send product announcements, brand newsletters, coupon codes, and much more.
  • Get more repeat purchases – Send an email or text message to notify your customers about new items. Follow-up reminders can help drive repeat sales and suggest shopping cart add-ons.

15. AC Email Marketing Automation

AC Email Marketing Automation - ActiveCampaign: Customer Experience & Marketing Automation'
  • Rating – 4.5 of 5 stars (376 reviews)
  • Pricing – Free plan available

While other marketing automation toolsets are used to send automated messages to customers, Rephrase is known for its ability to deliver 1:1 messages across your channels and customer lifecycle. This allows businesses to grow their customer base in a personalized way.

  • Grow relationships and sales – Use Shopify data to send personalized messages that generate revenue for your business.
  • Get up and running fast – Integrate your Shopify store, and all your other apps with ease thanks to a library of 870+ pre-built integrations.
  • Works smarter, not harder – 750+ pre-built automations can set-up and run an Abandoned Cart in minutes or deploy a custom landing page in a few clicks.

Let’s now take a look at what users like and dislike about AC Email Marketing Automation.

What users like about AC Email Marketing Automation:

  • The automation builder in AC is extremely helpful and comprehensive. The email builder, however, is greatly lacking in features, creativity, customization, and ease of use. The tools are difficult to use, and it feels very cumbersome unless you have extensive coding knowledge/ability.
  • The customer service on the team is great, the onboarding process was very supportive and helpful, and was tailored to our business specific needs. Overall, would recommend.
  • Active Campaign is great – I

What users dislike about AC Email Marketing Automation:

  • No cons found yet.

16. Spin Wheel Pop ups Email Popup

Spin Wheel Pop ups Email Popup - Spin The Wheel Discounts Popups & Spin To Win Emails...'
  • Rating – 4.9 of 5 stars (763 reviews)
  • Pricing – Free plan available. 14-day free trial.

Display exit-intent popups on your subscriber’s behalf to increase the likelihood that they will take action.Rather than asking your subscribers directly to take an action, try displaying exit-intent popups on their behalf. This will increase the likelihood that they will take action, and may result in them becoming more loyal customers.

  • Spin To Win Pop Up Window – Boost your store subscribers’ experience by incorporating WooHoo spin to win email popups and Email/Sms opt-ins.
  • More Conversion & Revenue – We offer engaging popups games that can help you repurpose your email lists for discount marketing.
  • Improve Store Opt-In Rate – Introducing WooHoo Exit Intent, a fun and exciting popup game that lets you A/B test different exit popup designs to see which ones are the most popular with your users. You can also get discounts on wheelio products when you play the game!

Let’s now take a look at what users like and dislike about Spin Wheel Pop ups Email Popup.

What users like about Spin Wheel Pop ups Email Popup:

  • Very easy to set up and use
  • Promotes customer interaction
  • Creates a fun and engaging experience
  • Increases conversion rates

What users dislike about Spin Wheel Pop ups Email Popup:

  • A customer’s first name is replaced with their email initials when Klaviyo integration is activated
  • All customer database are messed up with this app
  • The developer behind this app has left bad reviews for my business on Trustpilot, Google Reviews and facebook all of them from multiple accounts.

Next steps

There you have it! The best Shopify email apps to help take your business to the next level. No matter what your budget is or what type of business you have, there’s an app on this list that can help you improve and scale your business. And since most of these Email apps for Shopify have a free trial, you can spend a while to try some of the ones you like best before finalizing one one! So what are you waiting for? Get started today and see the results for yourself! And don’t forget to keep an eye on for more Shopify app reviews

Want to get your app listed? If you have built a Shopify app that fits the list, see one missing from here, let us know. Drop us an email on [email protected] with the subject "Collaboration request" and we'll get back to you as soon as possible.

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Ray Ferrell
Ray Ferrell

Ray is a SaaS marketer and writer by profession. He enjoys exploring the latest technology on the market. With this blog, he expresses his love for the newest software products on the market. Join him on the journey in exploring the SaaS markets.

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