Top 10 Best Ads Apps for Shopify [Updated August 2022]

1. Snapchat Ads

• Rating – 4.5 of 5 stars (675 reviews)
• Pricing – Free to install. Additional charges may apply.

What are the benefits of using Snapchat Ads for businesses?One benefit of using Snapchat Ads is that they reach a unique audience. Additionally, Snapchat Ads can drive meaningful results for businesses.

• Grow and Measure Sales – How can you measure the impact of your ads, build retargeting audiences, and optimize campaigns to drive purchases with the Snap Pixel?To optimize campaigns with the Snap Pixel, you need to measure how effective your ads are and target potential customers with retargeting ads. By building retargeting audiences, you can ensure that your ads are reaching people who have already shown an interest in your product or service.
• Showcase Your Products – Easily sync your Shopify products to your Snapchat account to create engaging, made-for-commerce product ads.
• Personalize Campaigns – Dynamic Ads allows you to reach the right customers at the right time with targeted ads. You can set them up from either Snapchats Ads Manager or Shopifys Marketing tab.

Verdict:

The app is difficult to use and has a short learning curve. Ads are rejected if not 1080 x 1920 so it is not suitable for displaying product images directly. Additionally, the app does not update pixel settings according to campaign objectives if objectives change. Overall, this is a poor choice for a business platform.

2. Pinterest

• Rating – 4.8 of 5 stars (4672 reviews)
• Pricing – Free to install. Additional charges may apply.

Install the Pinterest Shopify app to quickly upload your product catalog and publish Pins for items you sell on Pinterest. Track performance with the Pinterest Tag and keep your Pins up to date with our daily automatic updates.

• Connect your account – Install the Rephrase plugin to quickly publish Product Pins, automatically update your product catalog every day, and track performance with the Pinterest Tag.
• Increase organic reach – Pinterest users can easily discover, save and buy products from your website without any advertising spend from you.
• Create ads with a free credit – Sign up for a free account to reach even more people with ads.**Sign up for a free account to see even more ads on the site.

3. Tracking for Google Ads

• Rating – 4.9 of 5 stars (352 reviews)
• Pricing – Free plan available. 7-day free trial.

To optimize your Google Ads campaigns, you need to track the conversions that occur as a result of your ads.

• Error-Free Google Tracking – Make sure that all of your theme’s conversions are correct and complete. If there are any errors, make updates to your theme file.
• Enhanced Conversions Support – Upgrade to enhanced conversion pixel and improve measurement of online conversions by sending first-party data in a way that is privacy-safe.
• Customize your pixel – You can customize conversion tracking with support for agency or MCC accounts, duplicate pixel removal, shipping rate addition, and more.

4. Google Ads, Facebook Ads & SMS

• Rating – 4.6 of 5 stars (268 reviews)
• Pricing – From $49/month. 14-day free trial. Additional charges may apply.

At AdScale, we know you’re busy. That’s why we created a solution that takes away the hassle of managing marketing and advertising, so that you can focus on growing your business.

• All-in-one Ads, Email, & SMS – Which platform should you use to organize all your marketing activities? Customer data, BI dashboards, Google Ads, Facebook ads, and email and SMS Marketing.
• Acquire more new customers – Get personalized ads on Google, Facebook and Instagram using your customer data, automated ads creation and 24/7 AI optimization.
• Win more repeat business – Hey [customer’s name],We think you’ll love our latest product! We think you’re likely to buy it in the next few days. Thanks for being a customer!

5. Facebook channel

• Rating – 3.6 of 5 stars (3744 reviews)
• Pricing – Free to install. Additional charges may apply.

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. It helps you discover new opportunities to help you scale and grow your business, as well as manage your Facebook and Instagram accounts from one place on Shopify.

• Promote easily – Connect your Shopify and Facebook accounts to sync your products for cross-promotion on Facebook or Instagram.
• Target accurately – There are many free and paid marketing tools available to reach new customers and promote your products across Facebook and Instagram.
• Manage seamlessly – Create and manage an online store on Shopify using Instagram or Facebook.

6. Video Ad Machine

• Rating – 4.8 of 5 stars (180 reviews)
• Pricing – Free plan available

This video maker helps you to run ads that are highly effective.

• Video Marketing on Autopilot – Turn your product images into engaging, creative promos that will help drive sales and raise brand quality. Get professional looking promo videos that sell your product.
• Ad Management Made Easy – The simple & easy-to-use Facebook Ads Editor is a much more cost-effective way to set up campaigns than the complex and challenging Facebook Ads Manager.
• Engaging Creatives That Sell – Ad variants can help you to optimize your ROI, CTR and ROAS.

Verdict:

The app is great for those starting out in the ecommerce world as it provides a straightforward way to create eye-catching videos that can be used to promote products. Although it does have some limitations, such as the lack of automation, these can be easily overcome by using the free plan. The support is also excellent and helps solve any issues quickly. Overall, Video Ad Machine is a great app that is well worth considering for anyone looking to start or improve their ecommerce business.

7. Retargeting for Google Ads

• Rating – 4.8 of 5 stars (93 reviews)
• Pricing – Free plan available. 7-day free trial.

Google Ads Dynamic Retargeting is a feature that allows advertisers to target ads to users who have interacted with their ads in the past.

• 1 click to retarget users – Google Ads dynamic retargeting code can be automatically implemented across your website without any manual change or coding needed.
• Create Audiences in Google Ads – Google Ads can target users who have abandoned a cart or visited your home page in the past.
• Zero errors in Google Ads – Google Ads retargeting & remarketing is a useful tool, but can be error-prone to implement manually. AdNabu helps ensure that all targeting and delivery happens correctly and without errors.

Verdict:

The app is a great way to create an audience on which you can then do your campaigns. However, some people had problems with the app and were charged despite never using it. The app also fires multiple tags and analytics which can be confusing. Overall, this is a great app that is easy to use and has excellent customer support.

8. StoreYa: Google Ads & Shopping

• Rating – 4.3 of 5 stars (154 reviews)
• Pricing – From $120/month. External charges may apply.

We will take care of all the hard work for you, from setting up your campaign to ensuring it is optimized for success.

• Google Shopping feed & ads – We will improve your product feed for Google Shopping, and will optimize your Pmax campaigns in real-time.
• Google Ads & Remarketing – We will automatically optimize your keywords, ads, bidding and landing pages for you.
• Facebook Ads & Instagram Ads – We will combine your growth and retargeting campaigns to provide you with the best results.

9. AdRoll Marketing & Advertising

• Rating – 4.3 of 5 stars (383 reviews)
• Pricing – Free plan available. 30-day free trial. Additional charges may apply.

AdRoll is a Shopify Plus certified app that helps Shopify merchants attract and engage with customers across channels with our marketing and advertising platform. AdRoll simplifies marketing for you, so you can spend more time focusing on your business. Install AdRoll today.

• Quick & easy setup – Connect your store to AdRoll in minutes. We automatically import your product feed and create dynamic ads that reach your ideal audience.
• Ads & unlimited email – AdRoll is a platform that charges for email use, but also allows users to ads and increase revenue.
• AI-optimized ads = higher ROI – With our AI technologies, you can easily monitor and optimize your ROAS (return on ad spend) 24/7.

10. Omega ‑ Multi Facebook Pixels

• Rating – 4.9 of 5 stars (402 reviews)
• Pricing – From $4.50/month. 7-day free trial. Additional charges may apply.

You need a Facebook Pixel to accurately track conversions on your website or app.

• Only trust smart Pixel data – Send scaling events to your pixels in real time that accurately reflect the change in size of the object being rendered. Record the resulting attribution report.
• Multiple pixels & server CAPIs – Backup your website, test and optimize it using our tools, and then cope with iOS 14 updates using both server and browser events.
• UTM tags to fix attribution – Can you provide us with a dashboard that shows us how many users were delayed for 3 days on Facebook? In addition, can you provide us with information about how many users saw the Facebook catalogs and what kind of engagement they had?